Category Archives: Branding Lessons

Why Most Brands Aren’t Thinking About Media Holistically

Why Most Brands Aren’t Thinking About Media Holistically by Lauren Ramaska , July 31, 2023 The media landscape is ever-evolving, with new platforms seemingly popping up on a weekly basis (see: Threads). Each one promises opportunity and potential for marketers, but with so much noise, it can be hard to truly understand the value of … Continue reading Why Most Brands Aren’t Thinking About Media Holistically →

Liquid Death’s bonkers new video contains a secret message for every brand

Branding Lessons

By Jeff Beer July 01, 2023 “I’ll do everything in my power to destroy your company. This disgusting company will drag you straight to hell. Fuck Satan. Fuck whoever started this shit. You’ll get what’s coming. This is a promise.” Typically, if a brand receives a public comment like this they either a) delete … Continue reading Liquid Death’s bonkers new video contains a secret message for every brand →

If you can’t build a trustworthy brand, you will lose Gen Z

Branding Lessons

By Shalene Gupta June 20, 2023 Amid layoffs and increasing inflation, customers are making fewer purchases and paying more attention to what they buy, according to a special report from the Edelman Trust Barometer. The special report takes a deep dive into brand trust between consumers and brands amid this year’s particularly volatile economic and … Continue reading If you can’t build a trustworthy brand, you will lose Gen Z →

How to Develop a Strong Brand Identity for Your Business?

Branding Lessons

How to Develop a Strong Brand Identity for Your Business? GRIT DAILY / 02 Jun 2023 To help you create a powerful brand identity for your business, we asked founders, CEOs, and marketing professionals for their best advice. From personifying your brand to determining your unique value proposition, here are the top 10 tips … Continue reading How to Develop a Strong Brand Identity for Your Business? →

When done well, GMOs hold big promise—so why does their branding suck?

Branding Lessons

By David Salazar We encounter GMOs every day, and methods of selective plant breeding have been used for thousands of years. This kind of scientific engineering can help adapt crops to the changing climate and our growing population. GMOs, however, are still associated with agri-giants, which use them to enable pesticide use—with myriad environmental … Continue reading When done well, GMOs hold big promise—so why does their branding suck? →

Brand Identity Design: Common Mistakes & Solutions Provided

Branding Lessons

Brand Identity Design: Common Mistakes & Solutions Provided Kevin Nguyen / 08 Mar 2023 Many companies continue to undervalue the significance of brand identity design. They concentrate on developing items and marketing them to their target market. Still, they occasionally overlook the fact that poor brand design can seriously jeopardize all of their marketing … Continue reading Brand Identity Design: Common Mistakes & Solutions Provided →

This beauty brand is promoting ‘bottle positivity.’ Are customers buying it?

Branding Lessons

By Sarah Lynch December 05, 2022 Four days after launching the body and hair care brand Saltair, Iskra Lawrence had a problem. The model turned cofounder had just released her first line of products in 100% aluminum bottles, a choice she and her team had made for the material’s recyclability. Now, some customers receiving … Continue reading This beauty brand is promoting ‘bottle positivity.’ Are customers buying it? →

How Brands Can Work Authentically With Co-Creators

Branding Lessons

How Brands Can Work Authentically With Co-Creators by Jane Hovey , October 14, 2022 The metaverse is estimated to be worth $800 billion by 2024, according to the Influencer Marketing Hub. The opportunity for brands is vast, yet as the digital landscape evolves, brands must be agile to survive, let alone win. The challenge is … Continue reading How Brands Can Work Authentically With Co-Creators →

Your Brand | Great Employees

Branding Lessons

Your Brand | Great Employees David Black / 16 Aug 2022 When it comes to your brand, many business owners think that it is all about the customer. They believe that if they can create a strong brand identity and message, then customers will flock to their business. However, this isn’t always the case. … Continue reading Your Brand | Great Employees →

Major brands commit to mitigating adtech bias

Branding Lessons

At Cannes Lions, IBM promoted their Advertising Fairness pledge and released tools to help brands capture and mitigate bias. Kim Davis on June 21, 2022 Major brands, including IBM, Delta Airlines and WPP, as well as the IAB and the Ad Council, have publicly committed to raising awareness about, and mitigating, bias in adtech. The … Continue reading Major brands commit to mitigating adtech bias →