Category Archives: Branding Lessons

What Brands Need to Know About Moms’ COVID-Inspired Holiday Shopping

What Brands Need to Know About Moms’ COVID-Inspired Holiday Shopping by Maria Bailey , Columnist, September 25, 2020 Brands, retailers and marketers can expect that things will be different this year as they prepare for moms to open their wallets for holiday shopping. Although the holidays won’t be cancelled, moms will be approaching how they … Continue reading What Brands Need to Know About Moms’ COVID-Inspired Holiday Shopping →

How (and Why) to Use Branding to Supercharge Your Advertising

Branding Lessons

Brett McHale September 18, 2020 In the world of paid digital marketing there are various components that determine whether your efforts are successful or not. But within the technical complexities of account structure, campaign optimization, conversion tracking, and audience targeting (amongst many others) lies an important detail that many advertisers—regardless of expertise—often neglect. That detail … Continue reading How (and Why) to Use Branding to Supercharge Your Advertising →

Create a Strong Brand Identity With These 9 eCommerce Branding Strategies

Branding Lessons

Nicole Blanckenberg September 7, 2020 Here’s the thing: your brand identity and how you create it matters – in a big way. It matters to your long-term eCommerce success, to conversion success, for increasing your repeat customer rates, and if you want to stand out from your biggest competitors. But where to start? If you … Continue reading Create a Strong Brand Identity With These 9 eCommerce Branding Strategies →

The Opportunity in Reinvention: Helping Brands Get Online

Branding Lessons

Sylvia Moses September 2, 2020 As offline brands struggle to get online, your agency can help them make up for lost customers – and even find new ones. Learn more in our latest blog post. There’s an old saying: “There are decades where nothing happens, and weeks where decades happen”. The last few months have … Continue reading The Opportunity in Reinvention: Helping Brands Get Online →

Consumers Share ‘Specific’ Personal Data With Brands — That May Change When They Discover Data Trusts

Branding Lessons

Consumers Share ‘Specific’ Personal Data With Brands — That May Change When They Discover Data Trusts by Laurie Sullivan @lauriesullivan, August 14, 2020 Consumers are developing new ways to socialize, search, shop and respond to online advertising amidst the COVID-19 pandemic. A report released this week sheds light on personalization and privacy preferences, but that … Continue reading Consumers Share ‘Specific’ Personal Data With Brands — That May Change When They Discover Data Trusts →

Back to basics: How to manage your brand through a crisis

Branding Lessons

Here are some opportunities to protect – and even greatly improve – the reputation of your business and its approach with customers. Ashley Segura on July 16, 2020 Managing a company’s brand, even during “normal” times, can be challenging depending upon your niche, your competition and the current circumstances. And of course, most of us … Continue reading Back to basics: How to manage your brand through a crisis →

Global Supply Chain: How Your Brand Should Transition to the New Normal

Branding Lessons

Lanre Onibalusi June 22, 2020 The modern world has gone through varying degrees of disruptions, however, none can be compared to what we have seen with the COVID-19 pandemic. To say that the global supply chain was heavily impacted by COVID-19 is just stating the obvious. Your business, as well as those of others, may … Continue reading Global Supply Chain: How Your Brand Should Transition to the New Normal →

What Brands Can Expect As Stay-At-Home Orders End

Branding Lessons

What Brands Can Expect As Stay-At-Home Orders End by Laurie Sullivan @lauriesullivan, June 19, 2020 North Americans spent more than sixteen hours per day online for much of the COVID-19 quarantine, up 30% compared with a year ago. Analysts expect that time to decline to thirteen hours and twenty minutes during the next 12 months … Continue reading What Brands Can Expect As Stay-At-Home Orders End →

Unbranded Vs. Branded Search, When To Use What Strategy

Branding Lessons

Unbranded Vs. Branded Search, When To Use What Strategy by Laurie Sullivan @lauriesullivan, May 20, 2020 Whether or not to use an unbranded search strategy remains an ongoing dilemma for marketers, especially for those trying to recover from the COVID-19 pandemic downturn. Some data suggests 86% of consumers have remained true to the brands they … Continue reading Unbranded Vs. Branded Search, When To Use What Strategy →