October 11, 2024 Why the Adidas CEO and other leaders keep dunking on their own brands From Adidas to Starbucks to Red Lobster, some new CEOs have been indulging in trash talk—about their own companies. BY Rob Walker Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. When Elliott Hill begins … Continue reading Why the Adidas CEO and other leaders keep dunking on their own brands
July 05, 2024 The worst branding blunders of the AI era—so far From Toys ‘R’ Us to McDonald’s to Figma, brands are showing just how badly things can go wrong when you rush to incorporate the latest AI bells and whistles. BY Rob Walker Branded is a weekly column devoted to the intersection of marketing, business, design, … Continue reading The worst branding blunders of the AI era—so far
20% reported liking an advertiser less after seeing ads on social media alongside user-generated hate speech. Constantine von Hoffman on September 22, 2023 Hate speech on social media can significantly damage brands advertising on those platforms, according to a new study. The study, conducted by researchers at the University of Pennsylvania and the University of … Continue reading Hate speech on social media can significantly damage brands: Study
