Search Beyond Google: The Future Of Brand Discovery by Allie Webb , February 17, 2023 The following was previously published in an earlier edition of Marketing Insider. Search: It’s Google’s world. We’re just living in it. This may have been true in the past, but not anymore. Google is still the dominant traditional search engine, … Continue reading Search Beyond Google: The Future Of Brand Discovery
Category Archives: Branding Strategy
Not Just A Marketing Word: Brands Need To Walk The Walk On Inclusion
Not Just A Marketing Word: Brands Need To Walk The Walk On Inclusion by Lara Balazs , Op-Ed Contributor, December 8, 2022 Throughout my career, I’ve had the fortunate opportunity to lead marketing efforts for several incredible, world-class, global brands – from Nike and Gap to Visa and Amazon, to my current role as CMO … Continue reading Not Just A Marketing Word: Brands Need To Walk The Walk On Inclusion
Branding Needs A Rebrand
Branding Needs A Rebrand by Ben Kunz , October 19, 2022 It’s time to rebrand “branding.” Let’s admit it, the term has become so overused, warped and misapplied by marketing theorists that financial executives no longer credit it with much. Even top brand consultancies cannot agree on its value. So let’s call branding what it … Continue reading Branding Needs A Rebrand
Powerful Brand Strategy: The Winning Elements
Powerful Brand Strategy: The Winning Elements Nicoleta Niculescu / 19 Sep 2022 In a competitive world, only the best manage to remain top of mind for consumers. That’s why it is essential to focus on how your brand is perceived by shoppers. Considering that retail is an industry with many direct and indirect competitors, … Continue reading Powerful Brand Strategy: The Winning Elements
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