Category Archives: Budgeting

How to tune your GTM strategies to cope with budgetary headwinds

The top four ways you need to change your thinking to justify marketing budget and resources in turbulent times. Anand Thaker on September 14, 2023 Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the … Continue reading How to tune your GTM strategies to cope with budgetary headwinds

Marin Reintroduces Company Platform, Announces Budget Optimizer

Marin Reintroduces Company Platform, Announces Budget Optimizer by Laurie Sullivan , Staff Writer @lauriesullivan, December 16, 2022 Marin Software has made a transition during the past few years. Executives recently reintroduced the company’s platform as MarinOne, to provide marketers with one place from which they can manage services such as LinkedIn accounts, Google Ads, display ads … Continue reading Marin Reintroduces Company Platform, Announces Budget Optimizer

How to think about budgeting for the marketing tech stack

In situations when budgeting is rather strict, it is important to think with the future in mind at things you might need tomorrow as well as today. Steve Petersen on November 1, 2021 Budgeting is never easy; nothing is ever certain — especially when forecasting.   That definitely applies to martech budgeting.  There are many things … Continue reading How to think about budgeting for the marketing tech stack

Budgeting, Leveraging, and Revenue Building to Grow Your Business

Angela Hausman, PhD May 10, 2021 When you run a small business, you never seem to have enough resources to do everything you’d like to grow your business. One of the resources you may find strapping your business growth is the cash needed to fund everything from salaries to product acquisition to marketing. There are … Continue reading Budgeting, Leveraging, and Revenue Building to Grow Your Business

As budgets shift to digital, MOPs teams look to campaign orchestration tools for relief

“Teams just can’t keep up with the sudden shift in volume and rapid pivoting that’s happening,” says Jeto CEO Alexandre Pelletier. Amy Gesenhues on April 17, 2020 Not so long ago, marketing operations teams were the unsung heroes of the marketing tribe — quietly making sure their company’s martech stacks were well-oiled machines that kept … Continue reading As budgets shift to digital, MOPs teams look to campaign orchestration tools for relief

Martech platforms reduce costs as CMOs face budget cuts

Many platforms are already making concessions to help marketers by reducing costs and, in some cases, even suspending billing. Amy Gesenhues on March 31, 2020 Just this week, Gartner reported 65% of 176 marketing leaders said they are bracing for moderate to significant budget cuts as a result of coronavirus-related disruptions. Fortunately for our marketing … Continue reading Martech platforms reduce costs as CMOs face budget cuts