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Eric Weisbrot — March 4, 2020 The term ‘working capital’ gets thrown around a lot, but what does it actually mean? Working capital measures a business’s ability to pay off its current liabilities with its current assets. It plays a large role in a company’s success and affects several aspects of a business, including funding … Continue reading Working Capital: What Is It and Why Do You Need It?
Angela Ruth — December 5, 2019 Creating a business budget for your organization is vital to its success, regardless of size. It’s a well-known reality that before you make money, you need to understand how to spend it. A business budget involves more than spending, though. It includes tracking expenses, revenue and how much cash … Continue reading How to Create a Business Budget in 5 Steps
Where Marketers Allocate Media Budgets And How Much They Plan To Spend by Laurie Sullivan , Staff Writer @lauriesullivan, September 17, 2019 Marketers feel most unprepared to use a variety of emerging technologies. Some 25% of marketers participating in a study released Tuesday said they are not prepared to use chatbots. About 23% cited voice search, … Continue reading Where Marketers Allocate Media Budgets And How Much They Plan To Spend
Kirsten Lyons — January 24, 2018 — January 24, 2018 Whether it’s asking for funding to attend a lesser-known conference, or a new tool/platform to add to your team’s tech stack, the skill of successfully pitching your boss is vital for career advancement. Everyone knows successful marketers are well-rounded professionals who can point to the … Continue reading How to Convince Your Boss: 7 Steps to Getting Budget Approval
Susan Gilbert — January 11, 2018 Follow @SusanGilbert — January 11, 2018 Four Tools to Help Your Business Budget Become More Efficient When it comes to increasing your growth and sales you need better finance management. This can happen with the help of a team member or investing in resources that are easily accessible … Continue reading 4 Tools to Help Manage Your Business Budget This Year
Looking to grow your PPC accounts? Columnist Jeff Baum explains that doing so means selling clients on the notion that your approach is the best way forward — and that more budget is required to execute the plan. Jeff Baum on June 12, 2017 One of the chief success metrics for our agency’s account … Continue reading Learn 3 proven methods for winning additional PPC budget from your clients
Robert Gloer — June 1, 2017 Follow @IOUFinancial— June 1, 2017 Uncertainty is the name of the game for many small businesses. You might not know how your orders will flow next month, whether demand for your product or service will change, or whether you’ll be hit by some unanticipated expense. Your business might be … Continue reading How to Budget for Your Business Despite Your Irregular Cash Flow
In the final installment of his multipart series on the connected marketing approach, contributor Thomas Stern discusses the elements you need to develop a seamless marketing strategy across all channels and their audiences. Thomas Stern on May 25, 2017 Brands can create a consistent and cohesive digital marketing strategy by developing a distinguished and … Continue reading The connected channels: All media channels must have defined budgets, priority and cohesive reporting
Tad Nikolich — May 23, 2017 — May 23, 2017 Having worked with many entrepreneurs and startups over the years, I’ve heard about all sorts of apps, tips and tools across just about every category of running a small business. Sometimes clients, particularly new companies that are just getting established, ask: are there any basic … Continue reading Starter Guide: Apps & Tools for Businesses on a Shoestring Budget
Alan Hart — May 16, 2017 — May 16, 2017 How different functions in the company have different views on the process In all but the smallest companies, there are quite a few people involved in the annual budget preparation. While finance generally owns the process, every division and department in the company has something … Continue reading What Does the Annual Budget Mean to You?
