Joseph OniAugust 20, 2015 Content marketing’s increase in prominence over the past few years have been meteoric, and research has shown that as many as 88% of companies now embrace one form of content marketing or the other. When we hear stats portraying content marketing growth, like the one recently published by eMarketer estimating a … Continue reading 5 Proven Ways to Improve Your Blogging ROI
Category Archives: Business Blogging
What Pop Sensation Taylor Swift Can Teach You About Running A Successful Blog
Lori SoardAugust 20, 2015 Love her or hate her, one thing is certain, you’ve probably heard of Taylor Swift and know she is a country singer/songwriter. There are many reasons for Swift’s meteoric rise to success, including songs that speak to youth and some powerful musicians who’ve helped her along the way. Swift was the … Continue reading What Pop Sensation Taylor Swift Can Teach You About Running A Successful Blog
How To Blog About Technology – Without Putting Your Audience To Sleep
Jessica MehringAugust 20, 2015 When it comes to content marketing, technology companies and technical service companies often struggle with two things: They don’t blog at all because they don’t think it’s effective. Their more technical employees and partners do the writing…and it’s not effective. A blog can be a very effective marketing tool for any … Continue reading How To Blog About Technology – Without Putting Your Audience To Sleep
To Blog or Not to Blog: A Small Business Guide
Francesca Di MeglioAugust 18, 2015 These days it seems that every brand has a blog. From baby products to food delivery, there is no type of service or product too small or too niche that is excluded from the blogging bandwagon. But for small businesses–who often have limited resources, time, or marketing budgets–is the monthly … Continue reading To Blog or Not to Blog: A Small Business Guide
5 Types of Pillar Posts to Write for Your Small Business Blog
Kim GeorgeAugust 18, 2015 I’ve been blogging for over 2 years now (man does time fly) and believe me when I tell you that it has been a journey. I’ve had my ups and a lot of downs, but one thing’s for sure is that blogging…mixed with social media marketing and content marketing has been … Continue reading 5 Types of Pillar Posts to Write for Your Small Business Blog
How to Blog for Boring Industries and See Results
Aaron RiddleAugust 17, 2015 We’ve all worked in certain industries where it took “months and months” of learning acronyms, processes, solutions and products to be able to speak the right language to your target audience. You begin to craft your content and over the course of a few months, you’re already getting burnt out trying … Continue reading How to Blog for Boring Industries and See Results
4 Business Blogging Tips That Get People To Actually Read Your Posts (To The End)
Mike TemplemanAugust 17, 2015 Search online for best business blogging practices, and you’ll inevitably find a plethora of articles that lead you down one of two pathways. Either you will get advice on how to pick and write about a relevant topic for your audience, or pointers on how to blog in a way to … Continue reading 4 Business Blogging Tips That Get People To Actually Read Your Posts (To The End)
The Dos and Don’ts of Using Keywords for Business Blogging
Mike TemplemanAugust 14, 2015 Keywords are the much-maligned components of business blogging. Using keywords has now gained the reputation of being an underhanded technique unsuitable for respectable businesses. In fact, if you look at the websites of well-known newspapers such as The New York Times, you’ll find that they don’t pay any attention to keywords … Continue reading The Dos and Don’ts of Using Keywords for Business Blogging
Blogging: Give Your Business a Voice
Kate BustillosAugust 13, 2015 Blogs are all over the internet. There’s entertainment blogs, cooking blogs, technology blogs, cat blogs. If your business doesn’t have a blog, it’s time to get one. Why? Because a well maintained blog will give your business a voice, which builds brand credibility and a connection with the people you’re trying … Continue reading Blogging: Give Your Business a Voice
How To Become More Efficient Writing For Your Small Business Blog
Matt BrennanAugust 11, 2015 Chances are the writing routine for your small business blog is something like this: Your workout is complete. You’ve made your coffee and stayed current on your news for the morning. Before you head off to vacuum the front room as another stellar act of procrastination, it’s time to channel your … Continue reading How To Become More Efficient Writing For Your Small Business Blog
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