Linda DessauOctober 19, 2015 © Ammentorp – Fotolia.com Authenticity was a common theme at the recent Content Marketing World conference. Prospective customers must be able to see and connect with who you really are, in order to build a relationship that may eventually lead to them hiring you. New business bloggers often feel tempted to … Continue reading Is Your Business Blog Too Sloppy or Too Dressy?
Michael PeggsOctober 15, 2015 If you’ve spent any time on marketing blogs, you’ve already heard stories of the power of blogging. Businesses have used this marketing tool to grow their traffic, build authority and generate thousands of leads. Yet, you’re still not sure whether it is right for you. If you’re on the fence about … Continue reading 5 Reasons Your Business Needs a Blog
Lindsay TjepkemaOctober 10, 2015 If you’re a marketer charged with maintaining your business’s blog, you’re likely doing your best to write, curate and post the best content you can as often as possible. But let’s face it, business blogging can be tough. It takes time and resources that are hard to find. And when your … Continue reading How To Improve Your Business Blog’s Performance
Fiona SanguinettiSeptember 22, 2015 Do you have a business blog? If not, you’re missing out on an affordable, effective means of inbound marketing. Just check out these stats: HubSpot found that companies that blog are 13 times more likely to generate a positive marketing ROI 61% of US consumers have made a purchase based on … Continue reading 5 Things Every Business Blog Post Needs
Mike TemplemanSeptember 18, 2015 It takes so much time to run a business blog. You may be asking, is it really worth it? Yes, business blogging is a smart investment that pays dividends. But, here’s the secret: if you aren’t following the tips below, then you are most likely wasting your time. You see, when … Continue reading 3 Easy And Effective Tips That Will Boost Your Business Blogging
Jane BinnionSeptember 15, 2015 “There is no such thing as a new idea. It is impossible. We simply take a lot of old ideas and put them into a sort of mental kaleidoscope. We give them a turn and they make new and curious combinations. We keep on turning and making new combinations indefinitely; but … Continue reading Get Your Own! Plagiarism in Business Blogging
Matt BrennanSeptember 10, 2015 Finding blog ideas can be a challenge for even the best, most seasoned writers. No matter how passionate you are, writing about the same subject on a regular basis can present a challenge. Sometimes you can find yourself staring into the abyss of a blank Word document with a blinking cursor, … Continue reading Developing Creative Blog Ideas for Your Business
Mike TemplemanSeptember 8, 2015 If you run a business, you probably understand that there are various aspects of being an entrepreneur. You have to have your finger in every pie. And the pies include production, marketing, sales, human resources, administration etc. The final aim of any business might be to increase sales. However, becoming well-known … Continue reading Promotional vs. Informational Business Blogging: Which One Is Right for Your Company
Linda DessauSeptember 3, 2015 © tostphoto – Fotolia.com As saturated as the web is with list posts today, for most of us lists still hold great value. As business bloggers, lists help us organize our thoughts and get them on paper. For our readers, lists are a predictable and enjoyable way to learn and gather … Continue reading Are List Posts Still Effective on Business Blogs?
Lacy BoggsAugust 24, 2015 What do you do if your customer doesn’t even know they need your product or service? I’ve been working with a woman who does PR for the food and beverage industry. She knows that many restaurateurs could benefit from PR, but they don’t know what it is or what it could … Continue reading How to Write Exactly the Blog Post Your Customer Needs
