Customize Consent Preferences

We use cookies to help you navigate efficiently and perform certain functions. You will find detailed information about all cookies under each consent category below.

The cookies that are categorized as "Necessary" are stored on your browser as they are essential for enabling the basic functionalities of the site. ... 

Always Active

Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.

No cookies to display.

Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.

No cookies to display.

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.

No cookies to display.

Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.

No cookies to display.

Advertisement cookies are used to provide visitors with customized advertisements based on the pages you visited previously and to analyze the effectiveness of the ad campaigns.

No cookies to display.

Category Archives: Business Decisions

Just A Third Of Marketers Gain Insights Fast Enough To Make Decisions

Just A Third Of Marketers Gain Insights Fast Enough To Make Decisions by Laurie Sullivan  @lauriesullivan, April 20, 2022 Despite the reach and the need for more data, only 33% of marketers strongly agree they gain insights fast enough for impactful decision-making, and just 51% currently have employees who are dedicated to analytics, while about … Continue reading Just A Third Of Marketers Gain Insights Fast Enough To Make Decisions

7 Bottom Line Optimization Tips for Future-Looking Businesses

Peter Daisyme December 1, 2021 If you zoom out and look at the big picture, the challenge of improving your bottom line optimization is simple – theoretically, at least. You can increase your revenue, you can lower your expenses, or you can do both. Now, actually accomplishing this is a different story. The 2 Levers … Continue reading 7 Bottom Line Optimization Tips for Future-Looking Businesses

The Truth About How Motivated Blindness Affects Business Decisions

Steven Imke April 19, 2021 There is a well-documented cognitive bias that says that people see what they want to see and easily miss contradictory information. A particular type of cognitive bias is when a person suppresses information when it’s in their interest to remain ignorant. This type of cognitive bias is known as motivated … Continue reading The Truth About How Motivated Blindness Affects Business Decisions

What You Need to Know About Hierarchical Decision-Making

Steven Imke January 29, 2021 The lessons of success and failure from the world’s response to the COVID-19 pandemic should have taught every business owner how the hierarchy of decision-making should be applied if you want to make better decisions. According to Thomas Sowell in his book “Knowledge and Decisions”, the more senior the decision-making … Continue reading What You Need to Know About Hierarchical Decision-Making

Break-Even Strategy to Blow Up Your ROI: Using BE Analysis for Decision-Making

Angela Hausman, PhD October 21, 2020 Developing a break-even strategy represents the best decision-making tool available to marketers regardless of industry or niche. As we begin our discussion of how a break-even strategy explodes your business, we need to agree on the definition of break-even then know how we calculate break-even. So, break-even is the … Continue reading Break-Even Strategy to Blow Up Your ROI: Using BE Analysis for Decision-Making

How search data can inform larger online business decisions

Decision makers in their respective silos are generally unaware of the value in the data Google shares so it’s your job to disperse this knowledge across your organization. Sebastian Compagnucci on August 5, 2020 As an SEO I’m constantly utilizing keyword search volume data to help make more informed decisions about clients’ online presence. But … Continue reading How search data can inform larger online business decisions

Make Essential Business Decisions for Success

Angela Hausman, PhD June 18, 2020 Business success doesn’t just happen so making the right essential business decisions for success determines whether your business succeeds and how much success you find. Business success is a function of: careful planning attention to detail a focus on customer service a good business model and, a little luck … Continue reading Make Essential Business Decisions for Success