Category Archives: Business Effectiveness

How to achieve operational maturity in marketing with a multishoring talent approach

Balancing onshore, nearshore and offshore solutions allows marketing teams to drive efficiency and brand consistency across global markets. Sue Wolski on October 17, 2024   Marketing and creative teams today are under pressure to do more with fewer resources while ensuring consistent branding. To succeed, businesses must rethink resource management and strive for higher operational … Continue reading How to achieve operational maturity in marketing with a multishoring talent approach

5 ways to evolve agile for real business results

Organizations thriving with agile practices are applying these five tips to achieve meaningful outcomes that align with their unique needs. Jim Ewel on March 29, 2024 You may have heard “agile is dead.” Agilists have overused buzzwords, promoted processes and transformations over people and treated agile like a religion rather than an evolving approach to … Continue reading 5 ways to evolve agile for real business results

3 Ways to Take Advantage of Immersive Experiences for Businesses

3 Ways to Take Advantage of Immersive Experiences for Businesses Chandra Surbjat / Nov 9, 2023   No matter where your staff works from day to day, everyone can easily collaborate across teams — communicating fluidly, accessing resources, finding information, brainstorming, and maintaining progress. This is possible thanks to advanced technologies, such as generative artificial intelligence, … Continue reading 3 Ways to Take Advantage of Immersive Experiences for Businesses

Lateral Movement: What Every Business Should Know

Lateral Movement: What Every Business Should Know Gilad Maayan / Sep 27, 2023   Lateral movement is a term that has become increasingly prominent within cybersecurity circles, but is largely unknown to a general business audience. However, as we’ll show in this article, business leaders and IT professionals must understand this term and its implications … Continue reading Lateral Movement: What Every Business Should Know

M&M’s is caving in to bizarre criticism of its candy characters. Or is it?

By Jeff Beer January 23, 2023 Over the past year or so, M&M’s has been playing around with its color candy characters. In all that time, whether it was making the Green M&M “less sexy,” or adding a Purple M&M, or making an all-female character package for International Women’s Day, the brand has become a … Continue reading M&M’s is caving in to bizarre criticism of its candy characters. Or is it?

Business remains the most trusted institution, even as the economic mood gets more bleak

  By Shalene Gupta January 17, 2023 As we embrace the start of 2023 and say hello to increasing layoffs and the prospect of a recession, it’s hard to know which institutions to trust. Edelman just released its yearly Trust Barometer, which has served as a pulse check of trust for 23 years. The 2023 … Continue reading Business remains the most trusted institution, even as the economic mood gets more bleak

Make Things Better for Your Business and Environment with Sustainable Procurement

Make Things Better for Your Business and Environment with Sustainable Procurement Maulik Kotak / 06 Jan 2023   Sustainable procurement and sustainability in businesses are more than just fancy buzzwords. Statistics support this argument: 60% more businesses engage in sustainable procurement than two years ago. 33% of consumers choose products and services that they believe … Continue reading Make Things Better for Your Business and Environment with Sustainable Procurement

Claus and effect

Despite the supply chain crisis, the after-effects of COVID and the threat to coal as an energy source, Santa was determined to make Christmas happen. William Terdoslavich on December 22, 2022 Christmas used to be easy. The kid mail poured in. Santa made the call who was naughty or nice. Elves made the toys, loaded … Continue reading Claus and effect

Why the Midwest is a curious outlier when it comes to trusting businesses

  By Clint Rainey October 22, 2022 Poll after poll lately reflects that American faith in common good and democracy has been shaken. But there’s one institution that U.S. citizens still trust today, and that’s the corporation, according to results from the latest Edelman Trust Barometer. Released on Friday, the update to Edelman’s closely followed … Continue reading Why the Midwest is a curious outlier when it comes to trusting businesses