Leverage data in the purchase stage to increase conversion rates, average order value and lifetime customer value. Greg Kihlstrom on January 11, 2024 Without good data collection, access and analysis, it is harder for brands to understand their customers. Likewise, it is more difficult for customers to indicate their preferences for the brands they support. … Continue reading Driving growth through data: Optimizing the purchase stage
Category Archives: Business Growth
Letterboxd sells a majority stake after explosive pandemic-fueled growth
Letterboxd sells a majority stake after explosive pandemic-fueled growth Reportedly valued at over $50 million, the site has around 10 million active users. Will Shanklin Updated Fri, Sep 29, 2023 Letterboxd The film-focused social media site LetterBoxd has new ownership. Cofounder Matthew Buchanan announced on Friday that Tiny, a venture capital firm, has bought … Continue reading Letterboxd sells a majority stake after explosive pandemic-fueled growth
AVOD Platforms See Slower End Of-The-Year Growth Due To Weak Scatter Market
AVOD Platforms See Slower End Of-The-Year Growth Due To Weak Scatter Market by Wayne Friedman , December 16, 2022 While advertising video-on-demand platforms (AVOD) are projected to rise 27% to $9.6 billion this year, according to MoffettNathanson Research, the digital TV-video segment is also feeling the effects of a drastically weaker scatter TV market. The … Continue reading AVOD Platforms See Slower End Of-The-Year Growth Due To Weak Scatter Market
How to Grow a Business: 15 Strategies to Start Using Now
How to Grow a Business: 15 Strategies to Start Using Now Joe Martin / 07 Jun 2022 Starting a business is hard, but learning how to grow a business that’s already up and running is a challenge all of its own. So what’s the secret to success? Just like when you were first starting … Continue reading How to Grow a Business: 15 Strategies to Start Using Now
4 Steps to Set Business Goals You’ll Actually Achieve in 2022
Michelle Palacios December 31, 2021 It’s so easy to get sucked into the day-to-day tasks of running a business and completely lose sight of your big picture goals but it doesn’t have to be that way. This year give yourself the gift of clarity with a simple 4 step system to set and achieve your … Continue reading 4 Steps to Set Business Goals You’ll Actually Achieve in 2022
How to Use Intention-Setting to Set Better Business Goals
Michelle Palacios December 10, 2021 With 2022 rapidly approaching many business owners are eagerly wrapping up their 2021 plans and getting ready to set fresh goals for the new year. But before you dive headfirst into goal setting, it’s critical you pause and take a moment to set clear intentions for the coming year. Why … Continue reading How to Use Intention-Setting to Set Better Business Goals
6 Online Tools to Help Start, Grow and Maintain Your Business
Sue Reynolds November 18, 2021 Being your own boss can be a great side-hustle or an alternative to the corporate world for those that don’t find it a good fit. Since time management in either scenario can be challenging, the more help and tools the better! Whether it’s outsourcing the aspects of your business you … Continue reading 6 Online Tools to Help Start, Grow and Maintain Your Business
How to Grow Your Business During a Downturn
How to Grow Your Business During a Downturn Economic forecasts are pessimistic. The financial news headlines speak of doom and gloom. Once more, businesses globally are faced with challenging times. A downturn in the economy might make you fear for the future of your company. But that doesn’t have to mean you accept defeat. On … Continue reading How to Grow Your Business During a Downturn
How to Grow Your App Startup Organically with App Store Optimization (ASO)
Tom Whatley September 7, 2021 App store optimization (ASO) is about getting your mobile app in front of the right users at the right time. With 2.22 million apps available in the Apple App Store and 2.89 million in the Google Play Store, you need the best possible strategy to help your app stand out. … Continue reading How to Grow Your App Startup Organically with App Store Optimization (ASO)
Want Your Business to Grow? You Might Need to Break Some Patterns
Laura Patterson August 19, 2021 https://media.blubrry.com/whats_your_edge/content.blubrry.com/whats_your_edge/Want_Your_Business_to_Grow_You_Might_Need_to_Break_Some_Patterns.mp3 All of us rely on patterns, that is a recurrent automated response to help us save time, effort and potentially minimize risk. Sometimes however its necessary to change patterns to grow and improve business performance, that’s the focus of this episode. Winning at a triathlon if you don’t … Continue reading Want Your Business to Grow? You Might Need to Break Some Patterns