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Category Archives: Business Guides

Avoid Being a Bad Marketing Manager By Doing These 3 Things

Sarah GreesonbachApril 2, 2015 It’s an understatement to say that a lot rests on a company’s marketing manager. Whether you’re the head of a small department or a company-wide initiative, the goals you set and the results you achieve depend entirely on your ability to inspire, lead, and manage a team of individuals. For marketing … Continue reading Avoid Being a Bad Marketing Manager By Doing These 3 Things

The Fully Human Business Culture

Sunil BagaiMarch 26, 2015 To be fully human The Templeton Foundation, named for the late investor and philanthropist Sir John Templeton, is an organization with a mission to help answer the “Big Questions of human purpose and ultimate reality.” Like its namesake, the foundation champions open-mindedness, acceptance, forgiveness, creativity, humility and shared human experiences. It … Continue reading The Fully Human Business Culture

6 Information Architecture Facts Every Business Should Know

There’s a lot of confusion out there about what information architecture is (and isn’t). Columnist Shari Thurow is here to clear up misconceptions and set the record straight. Shari Thurow on March 13, 2015 In my previous column, I wrote about the importance of information architecture (IA) during the web design process. In a nutshell, … Continue reading 6 Information Architecture Facts Every Business Should Know