Steven Imke April 6, 2021 Most businesses are obsessed with competition. The problem with that way of thinking is that competitors come and go. Aiming to be better than the competition means that the business direction is largely driven by what its competitors are doing. Instead, today’s businesses would be better served by focusing on … Continue reading Why It Is Important That Businesses Develop an Infinite Mindset
As you move from defining a strategy into planning and execution, if 95% of employees don’t know where you’re going, there’s a 100% chance you’ll end up someplace else. Mark Berns on November 23, 2020 Business strategy traditionally has been created by senior executives and handed down like tablets of the law. The ubiquitous five-year … Continue reading Is your transformation strategy really a strategy?
SAP CX worked with Brakes in the UK to make rapid changes to its GTM strategy. Rodric Bradford on September 15, 2020 Food and technology have been on everyone’s mind in the past six months, and for SAP CX these two worlds collided this spring in a 7-day span when its SAP Commerce Cloud was … Continue reading How a UK food provider went from B2B to D2C in 7 days
Anthony Mersino July 29, 2020 Many people think of transformation as a linear process. Whether it is a digital or agile transformation, or even a personal transformation, we like to think of it as a straight line from where we are to our goal. As a coach, and a “change agent”, I’ve been overly enthusiastic … Continue reading The Messy Middle Ground of Agile Transformation
Colleen McKenna July 20, 2020 I first wrote, Reinvent Yourself – 37 Ways for Marketing Professionals to Stay Marketable, 2013, updated it in 2016, and now, it only seems fitting to bring it back again. I hate it when people lose their jobs. Not a week goes by that I don’t hear of someone losing … Continue reading It’s Your Time to Learn; Re-invent, Re-skill and Remain Relevant
Dave Sutton June 16, 2020 Artificial intelligence (AI) is a buzzword that’s been on people’s minds for the last 20 years—but the vision of what it is has changed dramatically. Instead of futuristic humanoid robots tottering around major city streets, what we see now is a leading way to help customers interact with companies. AI … Continue reading How AI Transforms Business and Improves the Job Market
Synergy — March 21, 2020 The government response to the spreading coronavirus has evolved rapidly, culminating in the passing of the Families First Coronavirus Response Act. Given that the language of the law measures nearly 20,000 words, it can be difficult to digest on your own. As your HR partner, its our job to be … Continue reading Understanding the Families-First Coronavirus Response Act
Choncé Maddox — December 5, 2019 Since societal norms are always evolving, businesses need to keep up with this as well. You’ve probably seen huge companies go out of business or fall out of favor with their customers before. Sometimes it can seem scary since these huge businesses often have tons of resources. Regardless of … Continue reading 4 Popular Business Trends to Look Out For in 2020
A brand’s long-term resiliency requires adaptability to stay in tune with consumer’s changing needs and have the confidence to adjust accordingly. Mark Tiainen on October 16, 2019 Right now, we’re in a turbulent time of brand transformation. New generations of consumers are seeking fresh, exciting experiences and are demanding new ways to interact with brands, … Continue reading The key to sustaining brand relevance? Continuous transformation
50 Attorneys General Back Google Antitrust Probe by Laurie Sullivan @lauriesullivan, September 9, 2019 Fifty attorneys general are backing Texas Attorney General Ken Paxton’s official announcement of an antitrust probe into Google’s dominance in online advertising. The announcement, made Monday, excludes Alabama as well as California, the state run by Governor Gavin Newsom, who is … Continue reading 50 Attorneys General Back Google Antitrust Probe That Excludes Alabama, California
