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Category Archives: Call To Action

17+ Call-to-Action Examples: How to Create Converting eCommerce CTAs for All Marketing Channels

Nicole Blanckenberg October 11, 2021 Here’s the thing: a call-to-action can make or break even the most comprehensive eCommerce marketing strategy. CTAs may seem like the cherry on the top of your PPC campaign, landing page, email, or on-site marketing campaign, but this marketing element affects your conversion rates directly and dramatically. And when you … Continue reading 17+ Call-to-Action Examples: How to Create Converting eCommerce CTAs for All Marketing Channels

There Are Balls and Strikes – How Do You Make the Right Call?

James Glover — June 18, 2018 Follow @coherentpath — June 18, 2018 Far too often in email, retail marketers take the ‘one-size-fits-all’ approach to promote new products. They pick the biggest trend of the season and promote it relentlessly to everyone. Unfortunately, this strategy of honing the most popular item of the moment can be … Continue reading There Are Balls and Strikes – How Do You Make the Right Call?

Martech + Ad tech, Part 1: The tools to transform insight into action

Navigating the convergence of martech and ad tech isn’t for the faint-hearted, but contributor Jose Cebrian describes the possibilities now arising. Jose Cebrian on June 18, 2018    Every marketer knows how important it is to collect data and use it to inform strategies and analyze performance. But the collection and parsing of data is … Continue reading Martech + Ad tech, Part 1: The tools to transform insight into action