Category Archives: Career Development

Looking to grow into a C-level leadership role? Focus on e-commerce.

Contributor Andrew Waber suggests marketers looking for a senior leadership role should address the gaps and opportunities present in their e-commerce practice as a way to stand out. Andrew Waber on July 18, 2018   Roles like the Chief Marketing Officer (CMO) and Chief Digital Officer (CDO) are growing increasingly interlinked, as are market disruptions … Continue reading Looking to grow into a C-level leadership role? Focus on e-commerce.

What I Learned In My Search for a Chief Revenue Officer

Eyal Lifshitz — July 17, 2018 Follow @eyallifs — July 17, 2018 ashlinbpg / Pixabay “Chief revenue officer” is one of those relatively new, somewhat vague, hard-to-define titles made popular in Silicon Valley. It’s like “chief people officer” used by some companies to refer to their head of HR, or “chief innovation officer,” for someone … Continue reading What I Learned In My Search for a Chief Revenue Officer

The Importance of CommunicACTION in Your Career

Jacqueline Nagle — July 10, 2018 Follow @https://twitter.com/SpeakableYOU?lang=en— July 10, 2018 Every single person, in any organisation, from the trenches and entrepreneurial spirit of small business, to the boardroom in the global giants, should understand one thing about business. The Receptionist, the sales person, the marketing specialist, the contracts administrator, the engineer, the architect, the … Continue reading The Importance of CommunicACTION in Your Career

Why Does the Marketing/Communications Job Search Process Have to Suck So Badly?

Arik Hanson — June 11, 2018 — June 11, 2018 I’ve been asking myself that exact question for the last 20-plus years. And, apparently, I’m not the only one. I posed this question on LinkedIn last week and saw a tsunami of comments from friends and colleagues who have had HORRIBLE experiences in the not-so-distant … Continue reading Why Does the Marketing/Communications Job Search Process Have to Suck So Badly?