Justin Wong May 6, 2021 Case studies are an effective tool in nudging a considering lead into a future client. Think about ordering from a restaurant. Yelp has built a whole business on customers interested in scoping out the best and worst of their next meal. If people want to check if their $ 20 … Continue reading How Authentic Case Studies Can Inspire Your Future Clients
Brian Basilico November 19, 2020 Some of my friends say, “Dude, you’re a headcase.” And you know what? They’re not too far off. I can be. A headcase is something that a psychologist would study, but I want to talk about a case study for your business and why it’s important to make a case … Continue reading Why It’s Important to Make a Case With a Case Study?
Barbora Boskova — July 4, 2019 — July 4, 2019 This is such a true statement. If you successfully launch your tool, you can get a high number of visitors to your site. These visitors can become daily users and accelerate your revenue goal. Even in our own team, we didn’t know this at first. … Continue reading Case Study: Launching a Tool on Product Hunt is a Strategy for Success
Columnist Chris Long shares examples of how he addressed duplicate and similar website content to improve organic search performance for his clients. Chris Long on November 15, 2017 It’s commonly held that duplicate or substantially similar content is bad for SEO. When Google finds duplicate content, this creates a conflict for the algorithm. Essentially, … Continue reading 3 case studies of duplicate content consolidation
By Heba Hosny November 14th, 2017 Throughout my article Memories of A Content Marketing Guru (1), I detailed proven customer retention tactics as well as content marketing best practices based on my personal experience. In this article, I will be presenting a detailed case study showcasing how to create a stellar customer experience (CX) during … Continue reading Memories of A Content Marketing Guru (2): Optimizing Customer Experience [Case Study]
Columnist Joy Hawkins shares the results of a case study to see whether Google Posts can move the needle for local search rankings. Joy Hawkins on November 6, 2017 A few months ago, I teamed up with Ben Fisher from Steady Demand to test whether Google Posts have any influence on ranking in the … Continue reading Do Google Posts impact ranking? A case study
Search, Website Slowdowns Can Cost Brands $20 Million Annually, Study Says by Laurie Sullivan , Staff Writer @lauriesullivan, September 7, 2017 Website performance and IT issues cost brands roughly $20 million annually — about $1.5 million due to slowdowns and $18.5 million due to general site issues — for those analyzed in the study despite … Continue reading Search, Website Slowdowns Can Cost Brands $20 Million Annually, Study Says
By Sharon Hurley Hall August 2nd, 2017 If you visit any business website, including this one, one thing you’ll see a lot of is case studies. But is there any point in including case studies on your website? Here are some of the reasons why all business websites (or any website where you’re promoting a … Continue reading Why You Need Case Studies & How to Create Them
Columnist Daniel Faggella predicts the ways artificial intelligence will shape the future of B2B and takes a look at two current examples of how AI is being used in marketing to improve processes and services. Daniel Faggella on July 11, 2017 Artificial intelligence and machine learning are proving to be very useful in just … Continue reading B2B applications of AI in marketing: Two use cases that matter
Rachel Foster — June 26, 2017 Follow @CopywriterTO — June 26, 2017 Case studies are one of the most powerful items in your B2B marketing toolbox. According to a Content Marketing Institute study, B2B marketers called customer testimonials and case studies their most effective content. Meanwhile, Dimensional Research found that 90% of buyers who read … Continue reading 5 Keys to Creating Killer Case Studies – Even If You’re Totally Swamped
