David Kiger — December 20, 2017 Follow @davidkiger — December 20, 2017 Gratitude can be a powerful thing. As we head into Christmas and New Year’s, the festive nature of the season can help us realize all that we have — including family, friends and employment — and to be thankful. That gratitude can then … Continue reading Giving Back: The Small Business Benefits of Being Charitable
Category Archives: Charity Management
Boost Charitable Giving at Your Business in 5 Simple Steps
Adam Weinger — September 28, 2017 Follow @2xdonations — September 28, 2017 Employees engaging in charitable giving score a win for everyone involved — the charitable cause gets donations, the employee donor gets satisfaction, and your business gets boosted morale and positive attention. There are plenty of reasons to encourage charitable giving, but what’s the … Continue reading Boost Charitable Giving at Your Business in 5 Simple Steps
Committing to Charity with Purpose: The Good, Bad and Ugly of Creating Cause with Effect
Bryan PearsonAugust 21, 2015 Benevolence can be consumer catnip when it comes to brand likeability, but it does not work when its rewards are fleeting or veiled. Several retailers have learned this firsthand. Like the child pointing out the emperor’s wardrobe deceit, consumers see through marketing campaigns that are dressed up like charitable events, and history … Continue reading Committing to Charity with Purpose: The Good, Bad and Ugly of Creating Cause with Effect
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