Columnist Purna Virji explains why an AI-driven conversation agent can potentially be the best sales assistant you have, and provides advice for how to plan and implement your own chatbot. Purna Virji on July 21, 2017 Think back to five short years ago: Facebook IPO’d; Oxford American Dictionary named “gif” its word of the … Continue reading The name is Bot, Chatbot: How to shake up conversions with stirring conversations
Site crawlers are valuable tools in the SEO toolbox, but columnist David Freeman warns that search marketers should not use them as a replacement for manual analysis. David Freeman on July 13, 2017 Advances in technology have driven efficiency in SEO, where site crawlers such as Botify, DeepCrawl and ScreamingFrog have flourished. These tools … Continue reading Consumers over bots: Why site crawlers don’t hold all the answers
‘Low-And-Slow’ Bots Most Difficult To Detect On Web Sites by Laurie Sullivan @lauriesullivan, June 23, 2017 Distil Networks, which focuses on detecting malicious bots, has released findings from a study of how top Web sites perform against Internet-based bots. The ninth annual study, audited by the Online Trust Alliance (OTA), evaluated the top 1,000 Web … Continue reading ‘Low-And-Slow’ Bots Most Difficult To Detect On Web Sites
Bots are sweeping the digital landscape, giving consumers even more ways to interact with their favorite brands. Columnist Christie Olson believes it’s high time for marketers to think about how to incorporate bots into their digital strategies. Christi Olson on June 22, 2017 Conversations. We seem to be talking about talking an awful lot … Continue reading An introduction to conversational commerce and bots
Murray Newlands — May 28, 2017 Follow @murraynewlands— May 28, 2017 Although many people view chatbots as a direct replacement for humans, the reality is that bots are great tools that marketers and business owners can use to grow a business. Today, chatbot tool allow you to build humanized chatbots that are more likely to … Continue reading How Human Do You Want Your Chatbot To Become?
Murray Newlands — May 9, 2017 Follow @murraynewlands— May 9, 2017 The era of the chatbot is well underway, so businesses need to develop efficient chatbots to stay competitive. Chatbots have changed the way brands communicate with their target audiences, and savvy marketers are beginning to leverage bots to drive growth. Innovative platforms, such as … Continue reading How To Create An Efficient Chatbot For Your Small Business
Chris Pitt — May 6, 2017 Follow @Pitty_C— May 6, 2017 Earlier this month, Kik CEO Ted Livingston said payments are all that’s needed for chatbots to live up to last year’s hype. He says the technology is in “a holding pattern until we get mobile payments,” but insists he’s seen enough “magic” to know … Continue reading Will ‘Payments’ Make Chatbots the Next Big Thing in eCommerce?
Sahail Ashraf — March 14, 2017 Follow @Talcontent— March 14, 2017 There is a lot of talk flying around at the moment regarding robots and how they are eventually going to steal everybody’s job. This may not happen (but we think something very close to it will), but one of the most obvious points of … Continue reading Are The Chat Bots Taking Over The Social Media Customer Support Experience?
