June 26, 2024 Baijiu makes its way West, heating up a spirits turf war with China Chinese companies’ moves to push baijiu outside of China come as Western drinks like Pernod Ricard and Diageo muscle in on Chinese liquor makers’ turf, tempting China’s twenty- and thirtysomethings with Irish and Scotch whiskies in particular. BY Reuters Makers … Continue reading Baijiu makes its way West, heating up a spirits turf war with China →