Category Archives: Client Acquisition

5 Valuable Insights to Spotlight Customer Growth [Infographic]

Paul Philp — November 27, 2016 Follow @pphilp— November 27, 2016 As we are aware, SaaS and other recurring revenue models have three core stages critical to their success – acquiring customers, retaining customers and monetizing customers. For each of these core stages, there are 5 insights that can be applied. After reading the Five … Continue reading 5 Valuable Insights to Spotlight Customer Growth [Infographic]

5 brilliant headline hacks for crazy high organic click-through rates

Just say no to low CTR! Columnist Larry Kim explains his tactics for improving click-through rates on organic search listings. Larry Kim on May 24, 2016     What is the most important ranking factor? Ask 1,000 SEOs and you’ll get a wide variety of answers. Getting links and creating great content would definitely be … Continue reading 5 brilliant headline hacks for crazy high organic click-through rates

How To Blend Online and Offline Tactics to Boost Client Acquisition

by Jo Lynn Deal December 30, 2015 Follow @jolynndealDecember 30, 2015 “I don’t like the sales process. I certainly don’t want to cold call people and I am uncomfortable with sales in general,” words from one of our shiny, brand new clients. This is a client sentiment we run across often at myMarketing Cafe. In … Continue reading How To Blend Online and Offline Tactics to Boost Client Acquisition