Google’s Goal To ‘Crush’ Competition Described In Emails by Laurie Sullivan , Staff Writer @lauriesullivan, September 12, 2024 A former Google executive told colleagues around 2008 and 2009 that the goal was to “crush” rival advertising networks, according to evidence prosecutors presented at its antitrust trial on Wednesday. “We’ll be able to crush the other networks and … Continue reading Google’s Goal To ‘Crush’ Competition Described In Emails
Company defends its ad tech dominance by pointing to market competition, low fees and benefits for businesses. Is it true? Anu Adegbola on September 10, 2024 With Google’s antitrust jury trial underway, Google claimed the U.S. Department of Justice has a “narrow view” of the ad tech market and that advertisers and publishers have many alternatives. … Continue reading Google vs. DOJ: Why Google’s ‘hundreds of competitors’ claim doesn’t add up
Ruud Hein | February 22nd, 2024 Online Competitors vs. Business Competitors in SEO Keyword Research In the digital age, the line between online and offline competition has blurred, but there’s still a significant difference between the two. Some businesses might be your direct rivals on the high street or in the local community … Continue reading Online Competitors vs. Business Competitors in SEO Keyword Research
Gabriel Smith October 28, 2021 Industries may be different in many ways, but the expectations of customers are the same. Customers want a seamless and easy digital experience with great service levels and delivery. In the realm of pricing, the same rules apply. Habitat_de_lill / Pixabay In my field of expertise, pricing and quote to … Continue reading 2 Ways to Gain the Competitive Edge by Always Meeting Customer Expectations
Joe Martinez September 25, 2021 Using keywords to target other brand names, products, or services is one of the easiest ways to go after competitors in Google Ads. But targeting competitor keywords can get expensive. The good news is, there are more options we have than just the Search Network. While Search will always have … Continue reading 3 Clever Ways to Target Your Competitors’ Audiences Without Search Ads
Alexander Belsey July 20, 2021 StartupStockPhotos / Pixabay Nowadays, whatever your industry, potential clients and customers are bombarded with advertisements, promises and logos to the point of over-saturation. This is perhaps especially true of businesses online, but something similar is happening in print and onscreen too. That’s why it’s more important than ever to stand … Continue reading 5 Powerful Ways to Help Your Business Stand Out From the Competition
Laura Patterson April 19, 2021 If there is a market for what you sell, it won’t be long before you face competition, if you don’t already. The key to long-term success is to stay ahead of the pack. While you may be achieving double-digit revenue growth, measuring market share requires answering these three key questions: … Continue reading Your Competitors are Gaining Market Share – How About You?
Alex Tachalova February 19, 2021 There’s no shortage of SEO advice on how to rank higher for key terms. Create high-quality content. Have an effective distribution strategy. Optimize your on-page SEO. Yet, even today, acquiring high-quality backlinks is still one of the most effective components of a successful SEO strategy. But what does it take … Continue reading Closing The Backlink Gap: What It Takes To Outrank Your Competition
Pete Winter December 4, 2020 Spending the budget on the other guy At the time of writing, the US election is approaching its final few days of what seems like an eternal trail of speeches and mud-slinging. It’s a presidential campaign that has been defined by its digital content. With the traditional rallies largely cancelled … Continue reading It’s Time to Talk About Your Competition
Emily Carroll September 18, 2020 The process of conducting a competitive analysis has never been more important. This year has created massive shifts in consumer behavior and how they choose to interact with businesses. As a result, competitor research has become a growing need among organizations to understand how their services, pricing offerings, and marketing … Continue reading 3 Benefits of Conducting a Competitive Analysis
