Using Artefact’s audience engine, Reckitt improves segmentation and ROI. Chris Wood on November 9, 2021 “The audience engine is aimed at building a scalable and AI-driven approach to first party data,” said Tristan Silhol, Senior Manager, Consulting for Artefact US, part of the global data services company, at the recent MarTech conference. He noted that … Continue reading How Reckitt gained a competitive advantage with first-party data
Category Archives: Competitive Advantages
The Top 3 Competitive Advantages of Elite Investors
Jake Eisenberg September 6, 2021 Affluent clients having high-net-worth with liquid assets of around $ 1 million are popularly termed Elite investors in the gambit of financial planning and investment. Elite investors qualify for differently managed investment accounts instead of plain and basic mutual fund investment. These elite investors are highly acknowledged by private wealth … Continue reading The Top 3 Competitive Advantages of Elite Investors
Creating Competitive Advantage in Returning to the Office
Gleb Tsipursky August 16, 2021 “I really like working with other people. I’m uncomfortable working by myself, it’s just not the same. So I’d love to have everyone go back to the office five days a week.” That’s what Marvin, the long-time CEO of a company with 4,000 employees, told me when we discussed his … Continue reading Creating Competitive Advantage in Returning to the Office
How to Do Competitive Analysis in 2020: A Step-by-Step Guide
Brandon Leibowitz — June 1, 2020 Competitive analysis is, in a nutshell, is the process of gathering and analyzing data about your competitors, mainly to compare their strengths and weaknesses when compared to yours. The main idea is that the better we understand our competitors, the more effective we can outsmart them. However, although it’s … Continue reading How to Do Competitive Analysis in 2020: A Step-by-Step Guide
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