Defend Against Consumer Tradedown: It’s Your Brand Versus… Itself by Hunter Thurman , December 23, 2022 The following was previously published in an earlier edition of Marketing Insider. As product marketers face inflationary pressures, many wonder, at what point will people switch from premium to store brands? But neuroscience reveals this fallacy. Consumer data shows … Continue reading Defend Against Consumer Tradedown: It’s Your Brand Versus… Itself
Category Archives: Consumer Behavior
The Secret Principle To Delight Any Audience
The Secret Principle To Delight Any Audience by Kaila Colbin , Featured Contributor, December 2, 2022 A long time ago, I noticed something about songs I love: They feel inevitable. I listen to them and have a sense of coming home, an idea that this song could not have been written any other way, … Continue reading The Secret Principle To Delight Any Audience
Saks Study Analyzes Consumer Behavior, Finds Luxury Shoppers Ready To Spend
Saks Study Analyzes Consumer Behavior, Finds Luxury Shoppers Ready To Spend by Laurie Sullivan @lauriesullivan, November 4, 2022 Saks, a digital platform for luxury fashion, has unveiled its latest Saks Luxury Pulse survey of luxury shoppers. The company has an exclusive partnership with Saks Fifth Avenue stores. Emily Essner, Saks CMO, said 76% of the … Continue reading Saks Study Analyzes Consumer Behavior, Finds Luxury Shoppers Ready To Spend
Persado introduces new API to drive consumer behavior through words
The API will allow marketers to integrate Persado’s AI-generated motivational language suggestions with their other systems. Kim Davis on October 7, 2022 Persado, which uses AI to generate natural language with a persuasive edge, has announced the launch of its Motivation AI API, allowing marketers to integrate Persado directly into their other solutions. Having spent … Continue reading Persado introduces new API to drive consumer behavior through words
Consumers Are ‘Trading Down,’ Buying Less, Commerce Signals Data Shows
Consumers Are ‘Trading Down,’ Buying Less, Commerce Signals Data Shows by Laurie Sullivan @lauriesullivan, August 12, 2022 Commerce Signals, a TransUnion Company, released data on Friday analyzing how inflation affects discretionary and non-discretionary spending by consumers. As inflation rises, consumer spend on discretionary items like electronics and sporting goods fall. The data shows just less … Continue reading Consumers Are ‘Trading Down,’ Buying Less, Commerce Signals Data Shows
Almost half of consumers are consciously spending less
A new survey from LoopMe finds consumers cutting their spending and highly in favor of working from home. Kim Davis on August 3, 2022 Nearly half of consumers in the U.S., U.K. and Australia are consciously spending less due to cost-of-living concerns. The survey of 18,000 people also found that 67% of professionals in roles … Continue reading Almost half of consumers are consciously spending less
Economic Challenges Persist, But Consumers Still Spend
Economic Challenges Persist, But Consumers Still Spend by Laurie Sullivan , Staff Writer @lauriesullivan, July 15, 2022 Rakuten Advertising in May 2022 surveyed more than 1,000 U.S. consumers who shopped for school-aged children and college students to better understand their shopping plans and incentives for this year’s back-to-school shopping season. “We are in an economically challenged … Continue reading Economic Challenges Persist, But Consumers Still Spend
‘Revenge Spending’ And The Groundswell Of Inflationaires
‘Revenge Spending’ And The Groundswell Of Inflationaires by Hunter Thurman , Op-Ed Contributor, June 24, 2022 Business media is awash in perspective on, in short, the perplexing nature of the challenges facing consumables brands and retailers. “The old playbook isn’t working.” Businesses must future-proof.” “Inflationary pressures will have deep impact on consumer spending.” So while … Continue reading ‘Revenge Spending’ And The Groundswell Of Inflationaires
Tough times increasing consumers’ desire for reliable, trustworthy companies
74% say communicating honestly and transparently is more important now than pre-pandemic. Constantine von Hoffman on June 13, 2022 Ultimately, what all companies sell is trust and tumultuous times make earning and keeping that trust the most important thing a business can do. This can be seen in a recent Salesforce report which found: 88% … Continue reading Tough times increasing consumers’ desire for reliable, trustworthy companies
Adapting Conversion Funnels to Suit Consumer Behavior in the New Normal
Adapting Conversion Funnels to Suit Consumer Behavior in the New Normal Dmytro Spilka / 21 Mar 2022 From a marketing perspective, digital acceleration has been accompanied by noticeable changes in the purchasing behavior of consumers. Data shows that consumers across several global institutions are shifting to more value-based purchasing – with a greater emphasis … Continue reading Adapting Conversion Funnels to Suit Consumer Behavior in the New Normal
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