Category Archives: Consumer Experience

Consumer spending increased in July as expected

September 01, 2024 Consumer spending increased in July as expected The increase was across both goods and services, with outlays on motor vehicles and parts leading the charge. BY Reuters U.S. consumer spending increased solidly in July, suggesting the economy remained on firmer ground early in the third quarter and arguing against a half-percentage-point interest rate … Continue reading Consumer spending increased in July as expected

Consumer confidence soars to a 6-month high in August

August 27, 2024 Consumer confidence soars to a 6-month high in August Consumers were less upbeat, however, about the labor market. BY Reuters U.S. consumer confidence rose to a six-month high in August amid optimism over the economic outlook, but Americans are becoming more anxious about the labor market after the unemployment rate jumped to near … Continue reading Consumer confidence soars to a 6-month high in August

How the Digital Services Act affects consumer experience

  By Tim Ringel October 13, 2023 Most of the press surrounding the EU’s Digital Services Act (DSA) has been focused on its impact on VLOPs or “very large online platforms.” And indeed, platforms like Amazon, Alibaba Express, Facebook, Google, and the like bear the greatest potential liabilities under the law. But what’s forgotten most … Continue reading How the Digital Services Act affects consumer experience

The INFORM Consumers Act – Brand New Rules For Online Marketplaces And Sellers

The INFORM Consumers Act – Brand New Rules For Online Marketplaces And Sellers by Jessica Rich , John Villafranco , July 20, 2023 It’s not every day (especially these days) that Congress passes a new consumer protection law.  But last December, Congress did just that, passing the INFORM Consumers Act with strong bipartisan support. The … Continue reading The INFORM Consumers Act – Brand New Rules For Online Marketplaces And Sellers

Consumers Want More Personalized, Interactive Video From Brands, Study Finds

Consumers Want More Personalized, Interactive Video From Brands, Study Finds by Wayne Friedman , July 6, 2023 Consumers want more video from brands, of all types, in all their messaging — especially personalized video. Over 80% want more video from brands, but 70%  rarely or never get it — this from a survey of 2,009 … Continue reading Consumers Want More Personalized, Interactive Video From Brands, Study Finds

Don’t Overlook Your Most Lucrative Consumer Segment

Don’t Overlook Your Most Lucrative Consumer Segment by Shelly Schroedl , January 3, 2023 Marketers believe boomers are unlikely to switch up brand choices, with only 5% of U.S. advertising targeting them, according to Havas Group. And yet, boomers have the greatest wealth, drive the most actual spending, and aren’t as hidebound as marketers think. … Continue reading Don’t Overlook Your Most Lucrative Consumer Segment

To Finish 2022 Strong Means Finding, Creating And Keeping Consumer Value

To Finish 2022 Strong Means Finding, Creating And Keeping Consumer Value by Ali Amarsy , Op-Ed Contributor, August 29, 2022 Value. This is the hot topic of the season — at conference main stages, in one-on-one conversations and even across phone screens. The news of the Federal Reserve’s actions to combat inflation reminded us of … Continue reading To Finish 2022 Strong Means Finding, Creating And Keeping Consumer Value

Pumpkin spice latte and the mystery of the missing consumer conversations

A lot of the public’s online conversations are now happening in not-so-public places like Slack, Discord and Telegram. Constantine von Hoffman on August 29, 2022 Pumpkin spice latte (PSL) is a marketer’s dream come true. Introduced by Starbucks in 2003, it has become a cultural icon, created a new consumer product sector and, oh yeah, … Continue reading Pumpkin spice latte and the mystery of the missing consumer conversations

Look for these 6 logos if you want to be a cleaner and more conscious consumer

By Samar Marwan August 07, 2022     As a capitalist society that votes with dollars, the party of conscious consumerism is growing, as are the third-party certifications that verify the ethics, sustainability, and purity of products. “Natural,” “vegan,” and “zero-waste” are casually slapped onto labels without much validity or oversight. Still, hundreds of legitimate … Continue reading Look for these 6 logos if you want to be a cleaner and more conscious consumer