Stagwell Feels The Need For Speed In Brand Tracking by Joe Mandese @mp_joemandese, August 18, 2023 Stagwell, which has been in the process of integrating a variety of related units to improve products and gain efficiencies, is doing so once again — this time merging flagship consumer research division The Harris Poll with cutting-edge software … Continue reading Stagwell Feels The Need For Speed In Consumer Brand Tracking
From GDPR, CPPA and ADPPA, here’s all the information marketers should know. Jacqueline Dooley on September 30, 2022 The U.S. is on the cusp of implementing a new national privacy law, the American Data Privacy and Protection Act (ADPPA). And while we may be late to the party (the EU’s General Data Protection Regulation, or … Continue reading Why marketers should care about consumer privacy
Start with an organizing framework to categorize and understand the issues, dynamics, challenges, and opportunities in such a way that you can take action. Sarah Brown on August 26, 2021 Marketers and advertisers are facing choppy waters at the confluence of two powerful currents: a vigorous new era of consumer data privacy, rolling into “data-driven … Continue reading The Real Story on MarTech: Navigating the new world of consumer privacy
