By taking steps to centralize their insights unit, CMOs will help bolster marketing strategy, innovation and digital experience initiatives. Sally Witzky on June 30, 2023 CMOs desire a strategic and agile marketing organization that meets diverse work requirements. In pursuit of operational efficiency, 60% of marketing organizations have centralized some or all of their functions. … Continue reading Why centralizing strategic insights is imperative for CMOs
Category Archives: Content Management SEO
The ultimate recipe for writing SEO optimized content by Rablab
Approach good content as if you were in your kitchen ready to cook up a tasty dish. Rablab on November 2, 2022 It’s been said countless times throughout the years, and we’ll say it again: in SEO, content is king. The importance of content has never been devalued by Google. However, the importance of … Continue reading The ultimate recipe for writing SEO optimized content by Rablab
Should CMOs be political? Lessons from Nike, Delta, Burger King and others
Wading into controversial topics can be be risky for brands. Here’s how CMOs and marketing leaders can make sense of their stances. Ruben Ugarte on September 13, 2022 Switzerland is known for its beautiful hills, delicious chocolate and world-class banking system. But 80 years ago, they were also known for their notorious neutrality. In both … Continue reading Should CMOs be political? Lessons from Nike, Delta, Burger King and others
Trend Watch: CMOs For Hire
Trend Watch: CMOs For Hire by Todd Wasserman , Staff Writer, July 8, 2022 The CMO’s job is shifting. Over the past 20 years, we have heard that the tenure of a CMO is shrinking. In 2022, a Spencer Stuart survey pegged it as 22 months, the lowest in a decade. At the same time, … Continue reading Trend Watch: CMOs For Hire
4 ways to upgrade your content syndication strategy
Content syndication in today’s new era of B2B precision demand marketing Integrate on December 14, 2021 If there’s one thing that 2021 has made evident to the B2B marketer, it’s that today’s B2B buyers are leveraging a digital-first approach. Their tactics now involve covert research done on their own time and in their preferred digital … Continue reading 4 ways to upgrade your content syndication strategy
How Important is Content for SEO?
Amanda Desouza | October 2nd, 2020 Content is extremely important for SEO, without it search engines won’t have enough information to index your pages correctly and help you rank. If you don’t have a solid SEO strategy, then the pages on your website will never be seen or shared. They will just live online with no visitors and that … Continue reading How Important is Content for SEO?
SEO-Friendly CMS: What to Look For
John Bogna April 28, 2021 For small business owners, running their own website, an SEO-friendly CMS (content management system) software is a must. A good CMS lets you seamlessly manage your website’s pages and posts without writing any code, making it a valuable addition to any online business toolkit. But as with most software solutions, … Continue reading SEO-Friendly CMS: What to Look For
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