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CMO Title Dies On The Vine by Laurie Sullivan , Staff Writer @lauriesullivan, December 14, 2023 The demise of the CMO role for some companies has been written about ad nauseam for many years. At first the role changed, Now we are seeing more companies eliminate the title. I worked for a short time in PairGain … Continue reading Is The CMO Title Dying On The Vine?
CMOs they need to get up to speed fast on artificial intelligence and get to work creating an AI integration strategy. Constantine von Hoffman on September 14, 2023 CMOs are more likely to be responsible for AI adoption than other C-suite executives, but less likely to understand it, according to a new survey. CMOs are … Continue reading CMOs more likely to be responsible for AI, less likely to understand it
Here’s why today’s CMOs should prioritize marketing technology strategy and create internal policies for using generative AI. Anita Brearton on April 19, 2023 Over the last several years, I’ve written frequently about the lack of CMO engagement in technology strategy and management. This is changing, albeit slowly. I’m now starting to see CMOs actively participating … Continue reading Why CMOs must cross the technical divide
Southwest Airlines’ massive system failure demonstrate the harms of neglecting your tech stack. Here’s why marketers need to take action. Shama Hyder on February 28, 2023 Marketers play a glass-half-full role in business. We’re expected to see a product or service as it is and create a compelling, transformative message no matter the type of … Continue reading Why CMOs must be the company’s biggest advocates for digitalization
Customer data platforms give marketers control over data collection, segmentation and orchestration through out-of-the-box integrations that rarely require IT or developer involvement. Pamela Parker on January 17, 2023 Customer data platforms (CDP) are marketer-managed systems designed to collect customer data from all sources, normalize it and build unique, unified profiles of each individual customer. The … Continue reading What is a CDP and how does it give marketers the coveted ‘single view’ of their customers?
The CMO hiring process can be challenging for both candidates and selection committees. Here are some insights to help you get ahead. Anand Thaker on January 6, 2023 While evaluating a short list of CMO candidates, I noticed something interesting. On paper, each candidate had similar experiences and appeared to fit well. Yet, when we … Continue reading 5 ways to find standout CMO candidates
Implementing a customer data platform? Here are seemingly insignificant integration points you need to keep an eye on. Amanda Cardona on November 23, 2022 If you’re reading this article, you’ve probably heard that customer data platforms (CDPs) have many benefits to offer. Among them is the ability to monitor site traffic, then “stitch” or connect … Continue reading 4 tips for a great CDP implementation
To get the most out of your CDP, make sure the customer journey and your company’s internal infrastructure are aligned. Chris Wood on October 11, 2022 When implementing a new CDP, companies need a practical plan to identify and organize the data ingested into it. “The CDP is great, but it’s not magic,” said Amanda … Continue reading How to ID and organize data with a new CDP
Data and customer experience overhauls are part of the roadmap for World Vision as they adapt to digital giving. Chris Wood on August 16, 2022 When Christian humanitarian organization World Vision wanted to improve their donor experience, they knew getting a CDP was key. “To do this work well, we need to identify prospective donors … Continue reading How CDPs transform donor experience for a nonprofit organization
CMOs are marketing-minded already. Today they need to be business-minded above all. Teresa Barreira on August 15, 2022 I recently celebrated my four-year anniversary as Chief Marketing Officer at the global digital consultancy Publicis Sapient. According to many surveys, this milestone means I’m on borrowed time – and have been for some time. Median tenure … Continue reading It’s time for CMOs to talk business
