By Jessica Davis October 6th, 2016 Content marketing is both an art and a science, because it requires a certain formula applied creatively to a host of diverse scenarios. However, the goals of content marketing remain consistent no matter what the use-case. The aim is always to reach as many relevant audience members as possible, and … Continue reading 6 Content Amplification Secrets No One Talks About (& The Tools to Implement Them)
by Tom PickSeptember 6, 2016 With apologies to George Berkeley, if a blog post is published but no one shares it on social media, does it make an impact? As the amount of online content produced each day has exploded over the past few years, it’s become more challenging to grab attention and stand out. … Continue reading How to Get More Blog Traffic – Content Promotion Checklist [Infographic]
Successful brands not only create engaging content, but they also measure the performance of that content. Columnist Jim Yu outlines four steps to help you balance the art and science of content marketing. Jim Yu on August 23, 2016 Half of all B2B and B2C companies say they will increase their spending related to content … Continue reading The art of content creation and the science of measurement
August 4, 2016 When writing website content, you should put yourself in the shoes of your visitor. They’re looking for valuable, interesting and helpful information they can use. If your website gives that to them, they’ll stick around and read more. Here are 7 of the biggest mistakes people make when writing their web content. … Continue reading 7 Content Mistakes You Don’t Want to Make
Columnist Julie Joyce gives us examples of how she uses spark files for content creation ideas that can lead to more links. Julie Joyce on July 20, 2016 What is a spark file? It’s like your own personal and less structured brainstorming session that never ends. I’ve only recently starting calling my mess of … Continue reading Using spark files for content creation
by Austin Iuliano July 18, 2016 Follow @austiniulianoJuly 18, 2016 Why You Want to Piss off Your Audience Yep, I said it, life isn’t all sunshine and rainbows. Especially when it comes to the world of business and social media. Too often as brands and on social media we put on this unique happy persona … Continue reading Why You Want to Piss off Your Audience
by Laurie Sullivan @lauriesullivan, (July 08, 2016) Two-thirds of CMOs are now responsible for customer experience — keeping consumers happy, satisfied and connected with the brands, not just driving them to products and services, according to a report from Forrester Research released this week. Sheryl Pattek, VP, CMO executive partner at Forrester Research, said organizations … Continue reading CMOs Take Responsibility For Customer Experience
by Amber Callan June 6, 2016 Follow @ambermcallanJune 6, 2016 With countless articles instructing marketers to create great content, many companies now have more eBooks, whitepapers, infographics and blog posts than they know what to do with! Creating content is just one of the first steps in digital marketing. If you’re not promoting content correctly, … Continue reading Top 6 Ways to Promote Great Content
by Emily Ahlbum May 15, 2016 Follow @emilyahlbumMay 15, 2016 It’s no secret that WordPress is the leader of the CMS pack. So much that Google often expresses their love for this powerful CMS. However, there are still many who feel it doesn’t hold up to it’s other counterparts, such as Drupal. While WordPress and … Continue reading 3 Major Drupal Drawbacks
How do you know if your social data efforts are making an impact on your business? Columnist Will McInnes outlines some key performance indicators that will help you know if you’re making a difference. Will McInnes on March 25, 2016 So you say you’re a socially savvy marketer — and you’re checking the boxes … Continue reading The 5 KPIs that define a successful social CMO
