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Category Archives: Content Marketing

The need to address transparency in content marketing today

September 17, 2024 The need to address transparency in content marketing today Data privacy requirements and consumer expectations are driving corporations to rethink how they syndicate content. BY Keith Turco Since the early days of the modern internet, the creation and consumption of digital content has been steadily rising. Unsurprisingly, this has led to an increased … Continue reading The need to address transparency in content marketing today

5 tips for balancing ‘push’ and ‘pull’ in content marketing

Learn the difference between promoting engagement and pushing sales in your content and how to do them right. Michael Brenner on May 18, 2023 The health of your business is highly dependent on your marketing strategy. In turn, your marketing strategy’s success depends on your content’s quality and substance. Customers overwhelmingly rely on a company’s … Continue reading 5 tips for balancing ‘push’ and ‘pull’ in content marketing

Content marketing: What it is and why marketers should care

Content marketing creates better customer experiences. Here’s why it matters, along with tips and tools to help you drive results. Jacqueline Dooley on September 16, 2022 It’s been said, ad nauseam, that content is king. But these days, a more accurate statement is probably: customer experience is king. And, in our hyper-connected world where everyone … Continue reading Content marketing: What it is and why marketers should care

10 Keys Content Marketing Managers Should Know About Managing Copywriters

Ken Fortney January 19, 2022 Compelling, accurate, and well-written copy is not always easy to achieve, even when working with expert writers. That’s because managing copywriters is a bit different than managing photographers, videographers, and social media creators. If you’re a content marketing manager (or aspire to be), here are some tips and tricks to … Continue reading 10 Keys Content Marketing Managers Should Know About Managing Copywriters

Content Marketing Trends 2021 – Mid-Year Report [Infographic]

Jomer Gregorio November 19, 2021 The beginning of 2021 was hopeful for many businesses, especially with the rollout of vaccines and the easing of restrictions. These efforts to safely resume normal operations despite the COVID-19 pandemic are seen as the key toward global economic recovery. Indeed, the novel coronavirus outbreak brought new challenges for enterprises, … Continue reading Content Marketing Trends 2021 – Mid-Year Report [Infographic]

Importance of Content Marketing for Small Businesses

Debra Murphy November 11, 2021 The importance of content marketing to your small business marketing strategy cannot be understated. Content marketing in conjunction with SEO is a powerful marketing strategy. It can help small businesses become highly visible to their target audience. By writing, publishing, and distributing content regularly, you build credibility, authority and trust … Continue reading Importance of Content Marketing for Small Businesses

5 Content Marketing Tips for Maximizing Your Site’s Sales Potential

Thomas Griffin November 3, 2021 Have you invested a great deal of time and money into your website but it’s not creating any sales? The goal for many individuals and businesses is to earn passive income from their websites. It’s possible that you’re making certain content marketing mistakes that are keeping your site from meeting … Continue reading 5 Content Marketing Tips for Maximizing Your Site’s Sales Potential

How to Create Backlinks That Support Your Content Marketing Strategy

Angela Hausman, PhD December 4, 2020 Image courtesy of Backlinko Backlinks are essential factors in any content marketing strategy as they improve your SEO, driving increased traffic to your website. When you create backlinks from other sites within and outside its domain, those backlinks act as endorsements of the content, demonstrating the content is relevant … Continue reading How to Create Backlinks That Support Your Content Marketing Strategy