by Sara McGuire January 11, 2016 Follow @sara_mcguireJanuary 11, 2016 Do you hear that sound? It’s your users talking to you. Are you listening to them? It’s easier than ever for businesses to know what their users think about them. A quick perusal of your business’s social media pages will yield many appraisals, criticisms, opinions … Continue reading Why User Generated Content Is The Key to Brand Relevance [Infographic]
By Apurva Jog December 16th, 2015 |Content, Social Media Marketi Many look at social media advertising and content marketing as if they were two separate concepts and approach them differently as well. The truth however, is that social media advertising wouldn’t exist without content. There is a good reason why many use the … Continue reading How To Amplify Your Social Media Advertising Strategy With Content
by Brian Honigman December 10, 2015 Follow @BrianHonigmanDecember 10, 2015 Keeping with my recent end-of-year theme of refreshing well-received past posts, I’ve decided to provide a follow up for last year’s highly successful post 8 Ways to Better Market Yourself on LinkedIn in 2015. 2015 has been a breakout year for LinkedIn, both as a … Continue reading Strategies for Using LinkedIn for Masterful Content Marketing in 2016
by Sage Curtis December 7, 2015 Follow @_SageCurtisDecember 7, 2015 Content marketing is an ever-evolving opportunity for marketers to reach new customers and gather data on their unique audience. But with the constant changes in the digital world, content creation needs to progress at an almost alarming rate. Keeping up with the trends in the … Continue reading A Guide to 2016 Content Marketing Trends [Infographic]
How do you continuously push out fresh content that engages your target audience? Columnist Steve Olenski discusses some ways to get your content marketing strategy on the right path. Steve Olenski on December 2, 2015 Content marketing is an intimidating, but necessary, part of raising brand awareness now. It’s easy to get lost in the … Continue reading How To Create An Effective Content Marketing Strategy For 2016
by Bob Hutchins December 1, 2015 Follow @BobhutchinsDecember 1, 2015 Great content doesn’t have to be complex, expensive, technical, or loaded with production value. Some of the most memorable tweets of all time are the most simple. Take Oreo’s Super Bowl “You Can Still Dunk In the Dark” tweet as an example. Great social content … Continue reading Building Simple & Powerful Native Content With Ford
by Arielle Hurst November 20, 2015 Follow @ariellehurstNovember 20, 2015 Even though content marketing is touted as an über effective tactic that generates three times as many leads as traditional outbound marketing, only 6% of marketers consider their efforts “very effective.” How can we refocus our content marketing efforts to make sure they’re really impacting … Continue reading How to Drive Sales with Content Marketing [Infographic]
by VerticalResponse November 18, 2015 Follow @VR4SmallBizNovember 18, 2015 As a small business owner, you wear multiple hats, and some of them probably fit better than others. It’s not uncommon for small business owners to feel uncomfortable in their role as chief marketer. The growth of online marketing has added complexity, nuance, and power to … Continue reading Making Content Marketing, Email and Social Media Work in Harmony for Your Small Business
by Kevin Johnson November 16, 2015 Follow @redhotkevbotNovember 16, 2015 Unless you’ve been hiding under a rock for the last decade or so, it’s been hard to ignore the game-changing power that YouTube and other video sharing sites have brought to the world of digital marketing. And especially when one considers the value offered by … Continue reading How to Harness the Power of Video in Your Content Marketing
by Taylor Stockwell November 16, 2015 Follow @stockwetNovember 16, 2015 Google only loves you when everyone else loves you first.– Wendy Piersall Any marketer worth anything at all these days knows all about content marketing. Of course, we’ve been saying “content is king” for years, but with mixed results. As a defined marketing discipline, though, … Continue reading SEO Ranking Factors Matter For Content Marketers
