Can’t get content marketing buy-in? Columnist Kerry Jones gives you a roadmap for explaining the long-term benefits of an on- and off-site content strategy. Kerry Jones on November 11, 2015 Your CEO doesn’t care about the number of tweets a blog post gets or how many times a white paper is downloaded. Instead, the higher-ups … Continue reading How A Content Marketing Strategy Drives Your Bottom Line
by Steve Hamm November 9, 2015 Follow @maasprosrduNovember 9, 2015 Google, Bing, Yahoo, and other search engines use an algorithm to separate good content from bad content. The same algorithm separates good content from great/popular content. Your content is competing with rivals and unrelated companies for the same thing – a reader’s attention. Compete and … Continue reading Content Surges to the Top When Companies Inject These Tips
What makes content marketing truly great? Columnist Pratik Dholakiya shares some characteristics of successful campaigns so that you can implement them in your own. Pratik Dholakiya on November 5, 2015 More than 85 percent of brands use content marketing. But less than half think they’re any good at it. Why? Because content marketing makes you … Continue reading Content Marketing Done Right: 8 Examples You Can Learn From
By Ann Smarty November 3rd, 2015 We live in a crazy world… We live in the world where everything has already been written and it’s impossible to be the first to break any news or simply write about anything. How do you make your content marketing meaningful without creating a copy of a copy? Content … Continue reading Content Re-packaging: How To Finally Make Your Content Strategy Work
Wendy MarxOctober 29, 2015 If you’ve been reading up on your digital marketing blogs, you’re likely to have come across the seemingly unending debate over which video host tops the online marketing totem pole. What’s most effective for B2B content marketing? What looks the best? What will provide the greatest ROI? In the end, it … Continue reading YouTube vs. Vimeo: Which Is Better for B2B Content Marketing?
By Mansi Dhorda October 22nd, 2015 Once upon a time….This is perhaps one of the most stimulating sentences we grew up with. It meant something exciting was going to be told to us which was going to transport us to another world. A bed time story took us to the far away world, away from realities. … Continue reading 4 Simple Ways To Apply Storytelling To Marketing
Justin WilsonOctober 13, 2015 There has never been a greater requirement for content in marketing than right now. With the internet being in millions of cases the only ‘shop window’ that a business has, it is imperative to make the website as visible and as engaging as possible. One of the means to achieving that … Continue reading How Content Marketing and SEO Work Together
Denise McArthurSeptember 26, 2015 As video becomes a larger piece of the digital landscape, more and more content providers are faced with a dilemma: to autoplay or not? For those unfamiliar with autoplay, it’s a feature that will automatically begin streaming your video as soon as a user visits your website. This approach being in … Continue reading To Autoplay Or Not To Autoplay
In a new study, consumers identified native advertisements as articles a large percentage of the time. Ginny Marvin on September 9, 2015 No matter what kinds of disclosures or design tweaks sponsored articles receive on leading online publications, consumers continue to confuse sponsored content (aka native advertisements) with actual articles, according to the latest survey from Contently. … Continue reading Consumers Can’t Tell The Difference Between Sponsored Content And Editorial
Rebecca ColemanSeptember 9, 2015 We’ve reached the halfway point in our series on Content Creation versus Content Curation! In this third installment, we’ll discuss some ideas you can walk away with and apply to your own business. Before we do, let’s recap. We started by defining content curation and content creation, and exploring the differences … Continue reading 4 Ways You Can Use Content Curation to Write Killer Blog Posts (Without Starting from Scratch)
