Today’s savvy local businesses are breaking into content marketing, but is it enough? Columnist Will Scott explains why pay-to-play native advertising is the up-and-coming way for local businesses to gain traction when it comes to custom content. Will Scott on September 4, 2015 Yes, content marketing is definitely a buzzword. But all it really means … Continue reading A Powerful New Tool In The Local Business Toolbox: Content Marketing Is Going Native
Columnist Pratik Dholakiya explains how schools rely on content marketing to tell a story that matters — to effectively market to students and win over new ones. Pratik Dholakiya on September 1, 2015 e X p o s e / Shutterstock.com Your school needs content marketing. In fact, it relies on it. It has … Continue reading Campus Chronicle: Cracking Content Marketing For Higher Education
By Heba Hosny August 19th, 2015 “When It comes to personal branding, it doesn’t matter how good you are. What matters is how good you are in showing it” – Heba Hosny I’m very excited to share practical content marketing tips and insights that I cultivated throughout my rewarding career as a content marketer and … Continue reading Memories Of A Content Marketing Guru
Olivier ChoronAugust 19, 2015 We all write content that we hope is going to be seen by a wide audience. We expect everyone to be really engaged, reading every last bit. Being shared on numerous platforms for all to see and admire. But self-promotion on social media is becoming increasingly difficult to achieve. The fact … Continue reading You May Have Killer Content But Who Actually Sees It?
Andy CallowayAugust 10, 2015 If you’ve been in business for a while, you’re probably familiar with the concept of breakfast clubs. These are where groups of people, usually local to the area, will get together at some ungodly hour of the morning and discuss business, swap leads and eat a hearty breakfast. In the 2000s, … Continue reading SEO v Content Marketing – Why All the Confusion?
So your content is getting a lot of buzz — but is it leaving a lasting impression? Columnist Christoph C. Cemper shows how to look beyond the noise and find the metrics that really matter. Christoph C. Cemper on August 6, 2015 Digital marketing is powerful for getting instant feedback on marketing activities, and content … Continue reading Are You Measuring The Real Impact Of Your Content Marketing?
Jessica DavisJuly 31, 2015 As of July 2015, more than 40% of the world’s population is connected to the internet. There has been a steady growth in Internet penetration over the last few years, and needless to say, the worldwide web has emerged as a dominant source of content. With more businesses taking to social … Continue reading Top 4 Content Suggestion Tools for Social Media
Sarvesh BaglaJuly 27, 2015 From books to movies to digital content, stories are revered everywhere. It’s the best way to connect with your readers and engage them, using scientifically proven ways. Storytelling is a way of communication that is in accordance with the way our brain functions. There is enough scientific data supporting the neurological … Continue reading Importance of Storytelling in Content Marketing and How to Build Them [Infographic]
Which type of content marketer are you? Columnist Quinn Whissen breaks down five personas to help you better understand — and collaborate with — your marketing peers. Quinn Whissen on July 27, 2015 We already all know there are five people you meet in heaven, but seeing as we’re not dead yet, let’s keep it … Continue reading 5 Types Of People You Meet In Content Marketing
Since being named CMO in January, Allie Kline has led the launch of Partner Studio by AOL, an in-house custom content creation division. Amy Gesenhues on July 23, 2015 This past January, Allie Kline was named CMO for AOL Inc. after leading marketing efforts for the AOL Platforms family of brands. She now oversees all … Continue reading A CMO’s View: AOL CMO Says Content Marketing Is About Value, Not Advertising
