Eric Wall — September 27, 2017 Follow @equivityva — September 27, 2017 We’ve all heard the phrase, “content is king.” The lessons of this simple adage are easily seen in the digital space as NetFlix and Amazon (amongst others) have started creating original programming content to drive viewers to their sites and services. But, it … Continue reading Content Marketing for Small Business [Infographic]
Digital marketers agree about the importance of SEO and content marketing, but contributor Marcus Miller says they’re too often kept in completely separate silos. Here’s how to bring them together. Marcus Miller on September 5, 2017 Content marketing and search engine optimization (SEO) are both titans of modern marketing, yet they’re not spoken about … Continue reading Content marketing & SEO: The scalable way to be in the right place at the right time
Tom Kuder — August 15, 2017 Follow @twkuder — August 15, 2017 You are the business. The business is you. It’s quite possible that building a new startup company is the hardest thing you’ll ever do. Think about it. You have a great idea, but little else. All you have to do is turn that … Continue reading 9 Reasons Why Your Startup Needs Content Marketing
By Ann Smarty August 14th, 2017 As soon as a business enters the digital marketing world, all they hear is “Content is king.” So they jump into bandwagon without much strategy in mind. But is it really so? Is content king no matter what? I have a bit different stance on that: I say “Content … Continue reading How Effective is Content Marketing, As Shown Through Stats
Publishers want exclusivity, and advertisers want amplification, so what’s the solution? Contributor Casey Wuestefeld discusses how publishers and advertisers can work together to help branded content reach its full potential. Casey Wuestefeld on July 11, 2017 Every new ad unit introduced to the market faces the same challenge: convincing advertisers to invest the time … Continue reading 3 ways for marketers to get more from their content
By Hammad Akbar June 20th, 2017 A SaaS entrepreneur should know how vital content marketing is for their startup. But how can they use the content to find and retain new customers? You might think content marketing is as simple as creating compelling content for your blog. While reader interest is a key ingredient, … Continue reading How To Do Content Marketing For A SaaS Startup
Jomer Gregorio — May 23, 2017 Follow @JomerGregorio— May 23, 2017 In the past recent years, content marketing is one of the few digital marketing strategies that really gets the attention of many businesses of all sizes and types. When executed properly, content marketing can help you build your digital persona, as well as attract … Continue reading Contextualized Content Marketing in a Nutshell [Infographic]
By Vikas Agrawal May 19th, 2017 Experts predict that, in 2017, content marketing will be tougher than ever. Thought leaders like Mark Schaefer even consider the possibility of content marketing being unsustainable in the near future. In what he describes as the “Content Shock”, Schaefer predicted that there’ll soon be more content on the internet … Continue reading 6 Visual Content Marketing #Stats (& How To Take Advantage Of Them)
Bob Hutchins — April 24, 2017 Follow @Bobhutchins— April 24, 2017 “How much should I spend on my content marketing?” It’s a question that many business owners consider, but few want to ask. Instead, they hold the question to themselves: “If I ask, they’ll try to upsell me.” “I should be the one to know … Continue reading How Much Do Companies Spend on Content Marketing? [Infographic]
Many SEOs are turning to content marketing to replace or supplement their link-building efforts, but consumers think most of this content is clutter. How do you stand out? Columnist David Freeman has some advice. David Freeman on April 20, 2017 Links have always commanded significant focus when it comes to increasing organic search performance. … Continue reading 4 tips to maximize content marketing performance
