Amanda Clark — April 6, 2017 Follow @GrammarChicInc— April 6, 2017 The benefits of content marketing are well-established. If anything, they have only been vindicated and solidified in recent years, with more and more marketing firms doubling down on content and study after study confirming content marketing’s mettle. Those benefits—increased brand visibility and authority, more … Continue reading Why Small Businesses Don’t Pursue Content Marketing
Social Media, Content Marketing Most Effective For Growing Email Lists by Jess Nelson, March 22, 2017 Email marketing is still the highest-grossing marketing channel per dollar spent, but return on investment is impossible without a list of subscribers to send marketing messages to. Ascend2, a marketing research firm, investigated the most effective email list acquisition … Continue reading Social Media, Content Marketing Most Effective For Growing Email Lists
It’s 2017: Do You Know What Your Content Is? by Aaron Baar, Staff Writer, March 14, 2017 We’re only a few months into it, but 2017 is shaping up to be the year of content. Marketers are falling all over themselves to define their content and content strategy, wondering if what they’re doing is enough. … Continue reading It’s 2017: Do You Know What Your Content Is?
By Steve Eastlack March 14th, 2017 Who knew the movie Prometheus would teach us such a valuable lesson in content marketing but Michael Fassbender’s character was onto something when he said, “Big things have small beginnings.” I’d like to expand upon this just a bit. All big ideas have small beginnings, but then transform into … Continue reading A Guide To Creating A Winning Content Marketing Playbook
By Emily Culclasure February 7th, 2017 Creating content is only the first step of the content marketing process. After producing carefully thought out content and distributing it to your audience, the next step is to measure the success of your efforts. Why? Because data is necessary for continual improvement. And if you don’t see results … Continue reading 3 Metrics To Measure Content Marketing Success
By Victoria Klochkova January 19th, 2017 Admit it, you’ve definitely dreamed of launching a marketing campaign that will go viral. Every business owner wants to get the boost in popularity such an accomplishment will provide, but only a few manage to succeed. Why? Surprisingly, there isn’t any ‘magical formula’ for viral content. What you actually … Continue reading Viral Content Marketing Campaign Checklist
Get your content marketing program in tip-top shape for the new year. Columnist Rachel Lindteigen shares five ways to find success with your content in 2017 and beyond. Rachel Lindteigen on December 12, 2016 It’s hard to believe that it’s almost the end of 2016 and time to move on to 2017. Crazy, right? … Continue reading 5 tips for content marketing success in 2017
By Ivan Kreimer November 23rd, 2016 As a content marketing consultant, I get a lot of questions by companies that want to know what they do wrong with their content marketing efforts. After all, 70% of marketers lack a consistent or integrated content strategy for a reason. After working with many companies, I have found … Continue reading 5 Content Marketing Mistakes You Need to Avoid
Taking a content marketing program beyond national or regional boundaries is a complex undertaking. Columnist Rebecca Lieb shares what she’s learned about challenges and best practices as marketers seek to expand upon their successes. Rebecca Lieb on November 22, 2016 For the past few months, I’ve been interviewing content marketing executives at global enterprises … Continue reading Global content marketing: It’s gonna be big!
by Yash MehtaOctober 14, 2016 The concept of native advertising is relatively old and it basically involves advertisements that go hand in hand with the look and feel of the content that they are surrounded with. Ever since the concept of native advertising along with content came into existence, there has been an increase in … Continue reading The Future of Native Advertising in Content Marketing
