Category Archives: Content Marketing

With AHAthat, Social Media and Content Marketing Go Together Like Peanut Butter and Jelly

by Monica Romeri Follow @MJRomeriDDCSeptember 2, 2016 When put together, content marketing and social media create a powerful synergy—increasing the reach and effectiveness of each. THiNKaha has revolutionized social media content with AHAbooks, a fresh, exciting type of content: social-media-sized ebooks comprised of 140 pages of 140 characters—or 140 tweets. Promote your AHAbook on social … Continue reading With AHAthat, Social Media and Content Marketing Go Together Like Peanut Butter and Jelly →

16 experts share how to boost results from your current content marketing

Content Marketing

How can your company improve its content marketing? Columnist Quinn Whissen asks a group of industry mavens to weigh in on their top tips. Quinn Whissen on August 26, 2016 We’re at the point in the content marketing adoption cycle when a lot of people have bought into the philosophy but are struggling to see … Continue reading 16 experts share how to boost results from your current content marketing →

How To Really Make A Content Marketing Strategy

Content Marketing

By Joydeep Bhattacharya August 24th, 2016 Content Marketing is an increasingly popular strategy for online user engagement and a successful brand identity. The budget for a quality content keeps growing and the momentum does not seem to lose. The reason is quite simple. Content marketing provides various benefits to a brand and its marketing strategies: … Continue reading How To Really Make A Content Marketing Strategy →

What Is Visual Content Marketing

Content Marketing

By Adrienne Erin August 18th, 2016 Text alone isn’t enough to attract customers and ensure engagement is high. We’re living in the age of visual content marketing. Whether audiences realize it or not, people crave visuals. That’s why apps like Instagram are so popular and why Facebook posts featuring only text perform so poorly compared to … Continue reading What Is Visual Content Marketing →

Why context is digital marketing’s next frontier

Content Marketing

Once upon a time, personalizing content was the ultimate in marketing sophistication. No more, says columnist Rebecca Lieb, who urges marketers to think deeply about why, how and where customers seek out their brands. Rebecca Lieb on August 4, 2016 Since the dawn of digital marketing, practitioners have hailed personalization as the ultimate in sophistication. Calling … Continue reading Why context is digital marketing’s next frontier →

What Is Content Advertising, and Should You Be Doing It?

Content Marketing

August 3, 2016 As an industry, digital marketing moves fast – really fast. Tools, apps, and technologies that were indispensable just a few years ago have now become obsolete, and marketers in every sector and vertical are constantly looking for new ways to reach their audiences. Unfortunately, this break-neck pace also means that digital marketing … Continue reading What Is Content Advertising, and Should You Be Doing It? →

The path to one-to-one content marketing

Content Marketing

How do you create content that’s tailored to individual customers? Columnist Jose Cebrian outlines the steps for developing content that can be applied to a people-based marketing strategy. Jose Cebrian on August 1, 2016 at 9:59 am If you’re familiar with my column, you know I have generally been focused on direct response, bottom-of-the-funnel (email) … Continue reading The path to one-to-one content marketing →

How to master content marketing for your e-commerce company

Content Marketing

It’s not just about having a blog. Steve Olenski offers 10 ways to create content that will attract visitors to your e-commerce business and drive them to purchase. Steve Olenski on July 29, 2016 Getting increased online visibility can be a significant challenge for e-commerce businesses. As you’ve likely already figured out, it’s not easy attracting … Continue reading How to master content marketing for your e-commerce company →

The missing link in your content promotion strategy

Content Marketing

Sure, you’re creating great content, but are you connecting your leads to sales? Columnist Quinn Whissen explains why attributing leads to revenue is essential for your content promotion strategy. Quinn Whissen on July 25, 2016 at 10:30 am Whoever told you content marketing is about creating great content… well, they lied to you. Kind of. … Continue reading The missing link in your content promotion strategy →

Fact-Checking Guide for Content Marketers

Content Marketing

by Laura Varley July 20, 2016July 20, 2016 One of the most important parts of editing content is fact-checking. If you write something that’s not totally accurate, people will notice and you will be called out on it. It’s an easy way to damage your reputation and stop readers from coming back to your site. … Continue reading Fact-Checking Guide for Content Marketers →