by Karen Taylor July 13, 2016July 13, 2016 While GE has consumer-facing boards on Pinterest, it’s the company’s B2B boards that get the lion’s share of attention—especially its Badass Machines page. It features the “biggest and baddest technologies produced by GE.” What’s sparking this major attraction? In a word, visuals. GE creates epic behind-the-scenes photos … Continue reading How to Leverage Visuals for Powerful Content Marketing
Content that generates traffic is great; content that generates leads and sales is better. Columnist Janet Driscoll Miller offers tips for content performance, from creation to optimization to conversion. Janet Driscoll Miller on July 8, 2016 Content marketing serves many purposes for an organization, not the least of which is to drive organic traffic … Continue reading Making your content perform beyond just SEO
Columnist Derek Edmond describes his company’s method for keeping SEO and content marketing teams performing at a high level for the duration of an ambitious campaign. Derek Edmond on July 5, 2016 A few weeks ago, I gave a presentation on a SEO-centric content marketing program that members of our team have been engaged in across a … Continue reading How to maintain content marketing focus in long-running SEO programs
How do you create a global content marketing strategy? It’s a daunting task. But columnist Rebecca Lieb offers some tips to help you meet the needs of each region, country and locality. Rebecca Lieb on July 5, 2016 Enterprises are only just starting to incorporate content marketing as a discipline into the mix, and as … Continue reading Scaling content marketing to a global level
From the blueprint to the foundation, content marketing is a lot like building a house, says columnist Drew Eastmead. He explains why all the steps in the process are needed to create a strong content marketing program. Drew Eastmead on June 30, 2016 Content marketing is like building a house. You can be creative, … Continue reading Why your content marketing program could be failing
François-Xavier Préaut, June 24, 2016 Native advertising and content marketing are terms on many advertisers’ and publishers’ minds these days, as all players in the digital ad industry try to overcome the perceived weaknesses of traditional display formats. Outbrain is a global content marketing company with offices in five European markets. François-Xavier Préaut, regional … Continue reading Native Advertising And Content Marketing Pair Up
By David Schneider|2016-06-03T08:31:37+00:00June 21st, 2016 Promoting your post is the last thing you want to do after what can potentially be hours of writing. But it’s exactly what you have to do to get the coverage you deserve. And since so few bloggers invest the time into content promotion, it’s a real opportunity to stand … Continue reading The Tactical Guide To Promoting Your Content
Is your content suffering from turf battles over who owns it? Columnist Rebecca Lieb explains how to get your employees, customers and partners to collaborate to make your content shine. Rebecca Lieb on June 7, 2016 Once upon a time (circa 15 years ago), digital marketing had a great big silo chip on its … Continue reading Content marketing and the silo issue
By Felix Tarcomnicu April 18th, 2016 A popular misconception is that content marketing its all about blogging. While blogging is certainly an important and effective component of content marketing, it is not the only one. It may not even be the best way to reach your audience. There are other avenues where your content can be … Continue reading Content Marketing Best Practices For 2016
by Andrew Schulkind March 17, 2016March 17, 2016 Everyone hates email. And yet, most of us find it indispensable. It’s pretty great, except for its overwhelming volume and relentlessness. So, grumble though we may, most of us are still heavily reliant on email. That’s not a bad thing. Spam is a bad thing. Irrelevant content … Continue reading Using Email Effectively in Your Content Marketing
