Category Archives: Content Marketing

Does Selling Content As Advertising Change The Economic Model?

by Laurie Sullivan @lauriesullivan, March 11, 2016 The advertising industry sits at a crossroads in the early stages of defining the future, so the debate rages on whether digital media such as content can contribute to the loss from any traditional or digital advertising. The news business is seeking new revenue models to develop it. … Continue reading Does Selling Content As Advertising Change The Economic Model? →

Anchor Content: The Key To Content Marketing Success

Content Marketing

Having trouble gaining traction through your content marketing efforts? Columnist Eric Enge suggests focusing your content marketing strategy around what he calls “anchor content.” Eric Enge on March 2, 2016 Content marketing is a growing part of many business’ strategy, but for many, it proves difficult to do successfully. In today’s post, I’m going … Continue reading Anchor Content: The Key To Content Marketing Success →

A 7-Step Guide To Creating Your Content Strategy

Content Marketing

By Nevyana Karakasheva March 1st, 2016 In this post: Define your goals: know your business objectives Define target audience Select a proper home for your content Define distribution channels Define posting frequency Define content format How would you trigger interest: Use emotional triggers Gain readers’ trust Use supporting visuals: Text Formatting Images Fine Tuning How It … Continue reading A 7-Step Guide To Creating Your Content Strategy →

7 Ways To Improve Content Marketing

Content Marketing

By Felix Tarcomnicu February 19th, 2016 Here are seven actionable and smart ways to improve your content marketing process: 1. Refer Traffic To 3Rd Party Converting Sites Send non-converting traffic to a content recommendation site such as Outbrain. Outbrain show relevant, related links. They use behavioral targeting to recommended content to readers that fit a specific … Continue reading 7 Ways To Improve Content Marketing →

3 Small Businesses That Are Killing it With Content Marketing

Content Marketing

by Nelson Vauxhall February 10, 2016 Follow @NelsonVauxhallFebruary 10, 2016 If you keep up with the trends in online customer acquisition then you are probably familiar with the terms inbound marketing and content marketing. These phrases represent the most effective techniques in the current landscape of attracting traffic and converting that traffic into leads and … Continue reading 3 Small Businesses That Are Killing it With Content Marketing →

How to Differentiate in Finance Using Values-Based Content Marketing: 6 Case Studies

Content Marketing, Marketing Guide

by Niels Footman February 8, 2016 Follow @NielsFootmanFebruary 8, 2016 Two bits of received wisdom echo around the world of marketing: It’s almost impossible to meaningfully differentiate commoditised products. In heavily regulated industries, you can’t be truly distinctive or creative. But how true are they? EXHIBIT 1: Apple Among a vast swathe of the world’s … Continue reading How to Differentiate in Finance Using Values-Based Content Marketing: 6 Case Studies →

What’s The Right Staffing Mix For Content Marketing Success?

Content Marketing

Columnist Rachel Lindteigen believes a content marketing team that includes both marketers and journalists can help you tell the stories that appeal the most to your audience. Rachel Lindteigen on February 5, 2016 If you’re like me, you may have asked yourself, “What’s the ideal staffing mix for my content marketing team?” or “Who do … Continue reading What’s The Right Staffing Mix For Content Marketing Success? →

The Top 8 Hottest 2016 Content Marketing Trends (Infographic)

Content Marketing

by Jomer Gregorio February 1, 2016 Follow @JomerGregorioFebruary 1, 2016 Have you ever wondered why digital marketers call content “king”? It all boils down to the fact that content is your primary link to your targeted audience – and is the primary driver that will convert them into customers. Content marketing is not all about … Continue reading The Top 8 Hottest 2016 Content Marketing Trends (Infographic) →

5 Ways To Utilize Image-Based Content Through The Buying Cycle

Content Marketing

Don’t ignore the power of visuals. Columnist Jim Yu discusses ways you can take advantage of images and videos to convert customers. Jim Yu on January 12, 2016 at 10:32 am When people arrive on your site, they will be forming their first impression within 50 milliseconds. They will then be deciding whether or not … Continue reading 5 Ways To Utilize Image-Based Content Through The Buying Cycle →