Audience Predict will forecast future program performance. Kim Davis on December 8, 2021 Gracenote, the content solutions division of marketing measurement firm Nielsen, has unveiled a new tool, Audience Predict, which will deliver predictive insights into future entertainment programming performance. The aim is to support strategic decision-making by content owners and distributors. Audience Predict will … Continue reading Nielsen’s Gracenote adds predictive content analytics
Category Archives: Content Optimization
10 Content Creation Strategies to Help You Build More Backlinks
Sumeet Anand October 24, 2021 Let us be honest — link building is not easy. Of course, you can buy links in bulk but that’s a black hat SEO tactic that you don’t want to get involved with. Google considers link building as one of the most important ranking factors. And a study by Moz … Continue reading 10 Content Creation Strategies to Help You Build More Backlinks
Looking for clarity on CDPs
Plus the latest on agile marketing and news from Coveo and Qubit. Kim Davis on October 18, 2021 6 key elements of a great agile marketing backlog “Having a great agile marketing backlog can make an impactful difference for teams,” writes agile coach Stacey Ackerman. The definition and purpose of a backlog is simply an … Continue reading Looking for clarity on CDPs
How To E-A-T Your Way to the Content Google Likes
Susan Friesen June 15, 2021 Follow These EAT Guidelines to Improve Your Website SEO You know what they say – you are what you eat. Of course, when people say this, they’re usually discussing your diet, and how your food choices impact your health. But what about the health of your website? Turns out what … Continue reading How To E-A-T Your Way to the Content Google Likes
Google Says Duplicate Content is NOT Penalizing Your Search Ranking
Noa Eshed March 12, 2021 In what is one of the more interesting and debated SEO topics, it turns out, maybe not surprisingly, that as with anything, Google applies judgment and doesn’t automatically penalize duplicate content whether it’s within your website pages or content across the web. John Mueller, the lead of the Search Relations … Continue reading Google Says Duplicate Content is NOT Penalizing Your Search Ranking
The growing importance of content analytics
Analysis and measurement is foundational for content efficiency. Rodric Bradford on October 1, 2020 Content is the main currency for marketers, no matter what their industry, but the overabundance of content available to consumers has left many marketers with the question: How do I analyze the performance of my content? The question is valid and … Continue reading The growing importance of content analytics
How Jack Daniel’s Parent Brown-Forman Proves Content Performance
How Jack Daniel’s Parent Brown-Forman Proves Content Performance by Laurie Sullivan , Staff Writer @lauriesullivan, August 21, 2020 Brown-Forman, the holding company for Jack Daniel’s and dozens of spirit brands, has been working with Tenovos since April to tell stories, connect its brands with consumers, and measure the performance of campaigns. “About 2,400 users globally have … Continue reading How Jack Daniel’s Parent Brown-Forman Proves Content Performance
How to Find New Content Ideas for Your YouTube Channel
Syed Balkhi — February 12, 2020 If you have a YouTube channel, whether it’s to promote your business or just for fun, you know that constantly coming up with exciting new video ideas can be challenging. Plus, there’s a ton of interesting content on YouTube. In fact, according to Statista, more than 500 hours of … Continue reading How to Find New Content Ideas for Your YouTube Channel
How dopamine fuels the golden rule of content marketing
We can leverage the brain’s reward system to engage consumers with value-based content. Jade Bunke on October 25, 2019 Anticipation is marketing gold – and dopamine is the currency that leads to a richer bottom line. Do you have the Midas touch? As a marketing professional, you’re interested in influencing behavior to help your business … Continue reading How dopamine fuels the golden rule of content marketing
How to Increase Engagement with Interactive Content
Syed Balkhi — August 31, 2019 Follow @SyedBalkhi — August 31, 2019 When you create content for your website, the goal is to have readers spend as much time on your site as possible. The more time readers spend on your website, the more information they can consume, the more connected they’ll be to your … Continue reading How to Increase Engagement with Interactive Content
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