Category Archives: Content Strategy

Despite budget cuts, CMOs still bullish on marketing automation investments

Even as marketing spend continues to fall through 2021 due to COVID-19, Forrester expects marketing automation investments will see a slight lift. Amy Gesenhues on June 10, 2020 COVID-19’s impact on the U.S. economy has been staggering. The country has suffered record unemployment rates as companies continue to shutter across industries. And while communities and … Continue reading Despite budget cuts, CMOs still bullish on marketing automation investments →

How to Create Content Your Potential Customers Actually Want to Read

Content Strategy

Steven J. Wilson — April 27, 2020 In 2020, content is still king. According to Neil Patel, content marketing guru and world-class marketer, the best content will always gain an edge when it comes to the marketing mix. There is doubt that most people are tired and sick of disruptive ads that provide no value … Continue reading How to Create Content Your Potential Customers Actually Want to Read →

The 5 Most Common Pitfalls in Launching a CSM Team

Content Strategy

Nick Mehta — February 26, 2020 The Hare, mad at the Tortoise for beating her in a (now world-famous) foot race, said to the Tortoise, “Let’s have a rematch.” The Tortoise thought to herself, “Slow and steady wins the race!” and agreed. “Where’s the finish line?” she asked. The Hare replied, “I’ll race you home,” … Continue reading The 5 Most Common Pitfalls in Launching a CSM Team →

Pro Tip: Here’s why content audits are so important

Content Strategy

Content management is never a one-and-done process so a revitalization plan is simply good SEO strategy. Justine Rabideau on February 4, 2020 One common mistake when it comes to developing and publishing content on a site is never touching it again. Having a content revitalization strategy to ensure content is relevant is just as (if … Continue reading Pro Tip: Here’s why content audits are so important →

Systematically upgrade your existing content: Here’s how (and when) to do it

Content Strategy

Leverage your current SEO after an analytics review to see what types of search queries generate impressions and clicks. Chris Gregory on January 24, 2020 The beginning of a new year is an ideal time to build a new content strategy for your business. One of the easiest tactics to generate new traffic is also … Continue reading Systematically upgrade your existing content: Here’s how (and when) to do it →

Avoid These Big SEO Content Mistakes on E-Commerce Sites

Content Strategy

John Lincoln — January 9, 2020 If you’re running an e-commerce site, you’ll need to optimize it for search. Unfortunately, it’s possible to make things worse if you make SEO content mistakes. I’ve learned quite a bit from my experience with e-commerce websites. I’m happy to share with you some lessons that I think will … Continue reading Avoid These Big SEO Content Mistakes on E-Commerce Sites →

Forrester predictions for CMO role are dire, but there is hope for current CMOs

Content Strategy

Chief marketing officers who claim ownership and establish control across their organizations will create better customer experiences, drive customer loyalty. Jennifer Cannon on October 30, 2019 The role of the chief marketing officer (CMO) has been increasingly scrutinized in recent years. Dozens of CMO positions have been axed from some of the world’s most recognizable … Continue reading Forrester predictions for CMO role are dire, but there is hope for current CMOs →

What’s the most important skill a CMO needs? Cross-functionallty

Content Strategy

Integrating marketing functions with sales, commercial and even product functions is broadening the CMO mandate in the quest for growth. Tom Stein on October 4, 2019 The role of the CMO has evolved massively over the past 15 years. In fact, at some high-profile companies, it seems to have evolved itself to the point of … Continue reading What’s the most important skill a CMO needs? Cross-functionallty →

Study Finds CMOs Overlook Search Opportunities To Drive Growth

Content Strategy

Study Finds CMOs Overlook Search Opportunities To Drive Growth by Laurie Sullivan , Staff Writer @lauriesullivan, Yesterday CMOs spend millions of dollars annually on search marketing and advertising, but some have conflicting views on the perceived value of the media and how it drives the return on investment and growth for their respective companies. eMarketer … Continue reading Study Finds CMOs Overlook Search Opportunities To Drive Growth →