Rotem Gal — April 23, 2020 It’s no secret customers are a business’ most valuable asset. It is also well known that getting and retaining customers is no piece of cake. When you introduce a world pandemic into the mix, the job gets even harder. In this blog post, we’ll discuss 5 strategies that will … Continue reading 5 Strategies to Convert Shoppers During the Coronavirus Pandemic
Category Archives: Conversion Techniques
11 Research-Driven Best Practices for Increasing Form Conversion
Pam Aungst — April 10, 2020 When I’m auditing a website, I always recommend placing a conversion form somewhere in the design so that it appears on every page of the site. I often get questioned about my logic behind this, which is twofold: 1) Making the user perform an additional click and page load … Continue reading 11 Research-Driven Best Practices for Increasing Form Conversion
Convincing and Converting Buyers Through Social Media Marketing
Liz Papagni — March 9, 2020 Social media has absolutely revolutionized the many ways that brands can market to potential buyers. Through the ability to reach vast numbers of people, exposure to new brands is now easier than ever. Brand communities give products and their makers a chance to cultivate dedicated audiences that help boost … Continue reading Convincing and Converting Buyers Through Social Media Marketing
5 Successful Website Conversion Strategies for Greater Customer Growth
Christopher Jan Benitez — February 29, 2020 Your business should always offer something valuable to its consumers. When you let your website as it is, you’ll be taken over by your competitors in a heartbeat. The process of optimizing your blog is to achieve the highest possible percentage of visitors converting or completing your desired … Continue reading 5 Successful Website Conversion Strategies for Greater Customer Growth
Is Your Website Busy Converting, or Just Busy?
Jon-Mikel Bailey — November 20, 2019 Follow @jonmikelbailey As you take stock of the year and look back on all of your marketing efforts, now is a good time to take a hard look at your website. Your website is many things: Your virtual sales department The hub of your marketing and communications outreach An … Continue reading Is Your Website Busy Converting, or Just Busy?
Sign-Up Forms: 14 Ways to Increase Conversions
Peep Laja — August 23, 2019 Follow @peeplaja — August 23, 2019 Growing your mailing list and generating leads should be a focus of your marketing. If HubSpot didn’t have 215,000 blog subscribers, they wouldn’t have a business. Too many businesses don’t give sign-up forms enough attention. They just throw something together—then complain that online … Continue reading Sign-Up Forms: 14 Ways to Increase Conversions
How to Use Color to Improve Your Conversion Rate
Chris Christoff — May 12, 2019 Follow @chriscct7 — May 12, 2019 Color psychology is a concept often used when marketing a product or service. It’s no secret that color is capable of altering the mood and emotions of consumers. Business owners emerging on the market now are leveraging their use of color far more … Continue reading How to Use Color to Improve Your Conversion Rate
How to Increase Conversions by Improving Your Website’s Service Pages
Richelle Anderson — April 11, 2019 Follow @lighthousewebms — April 11, 2019 How many leads and sales is your website creating for you? If you have decent traffic but not many leads, take a look at the content on your pages. Businesses that generate their leads online for their service-based business have many challenges. Buyers … Continue reading How to Increase Conversions by Improving Your Website’s Service Pages
Improve Conversions from Your Website Home Page
Personal Branding Blog — January 16, 2019 — January 16, 2019 A branded website is just the start to building a great audience for your personal brand. Once a visitor comes to your landing page you need to capture their attention in order to convert these leads into sales. But if you are not reaching … Continue reading Improve Conversions from Your Website Home Page
How to Ask the Right Questions for Referrals and Maximize Your Conversion
Jay Kang — December 17, 2018 — December 17, 2018 Let me start with this quote, “If you don’t ask, the answer is always no” – Nora Roberts Now let me explain… Statistics from this survey help us really think about why we should be incorporating referral marketing into our strategies. 68% of consumers only … Continue reading How to Ask the Right Questions for Referrals and Maximize Your Conversion
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