by Wesley CherisienOctober 14, 2016 In today’s Internet-driven economy, the appearance of a company’s website is one key factor that will determine its success or failure when trying to attract visitors. Therefore, it is important for a company to invest heavily in the design of its website in order to achieve positive results. However, while … Continue reading 5 Incredibly Simple Website Tweaks That Will Boost Your Conversions
Category Archives: Conversion Techniques
How to Use Psychology & Sales Triggers to Double Your Conversion Rate
by Justin MaresAugust 24, 2016 tl;dr: Apply psychological influence triggers to dramatically improve your conversion rates. Use apps to help with this like Yotpo for reviews, FOMO for social proof, and SumoMe for giveaways. Conversion rate optimization is both an art and a science. An art, in that much of what you’ll test (copy, benefits, … Continue reading How to Use Psychology & Sales Triggers to Double Your Conversion Rate
The Ultimate Guide: How To Get More Customers
by Paul Morris July 25, 2016 Follow @SuperbDigitalJuly 25, 2016 Before we start this ultimate guide on how to attract more customers, I’m going to caveat that statement. By saying we’re going to look at getting more customers of the kind you want and not the type that you don’t. Often when we speak to … Continue reading The Ultimate Guide: How To Get More Customers
How to Create Buyer Persona Profiles
by John Miller May 7, 2016 Follow @ScribeMillerMay 7, 2016 You know about the new buyer’s journey – in 2016, customers are in control of the relationship. Today’s buyer’s journey is social, self-directed, trust-based and transparent. Brands must acknowledge this fact and realize that the path to the sale requires maximum understanding of and empathy … Continue reading How to Create Buyer Persona Profiles
The Top 10 Mistakes You’re Making with Your Conversion Funnel
by Aaron Agius March 20, 2016 Follow @IAmAaronAgiusMarch 20, 2016 No conversion funnel is perfect. If any company had found the way to perfectly market their product, every person on Earth would own one. Even the biggest, most commercially successful companies are constantly working to improve their conversion rate, and can make some pretty serious … Continue reading The Top 10 Mistakes You’re Making with Your Conversion Funnel
4 Conversion Opportunities When You Combine Email With Facebook Ads
by Jeremy Taylor March 19, 2016 Follow @JezTaylorUKMarch 19, 2016 We love email. It’s one of the most effective and accountable marketing channels out there. But when you incorporate Facebook too, you can bump up your conversion rates and improve the success of your entire campaign. All you need is the email addresses of the … Continue reading 4 Conversion Opportunities When You Combine Email With Facebook Ads
Top 5 Tips For Scripting Promotional Videos That Convert
by John Waldron December 3, 2015December 3, 2015 Welcome to the final installment of our promotional video mini-series. We’ve covered everything from the equipment and practicalities of shooting and sharing promos, to gaining market share, and taking 9 lessons from a master. But this week we’re going right the way back to the beginning of … Continue reading Top 5 Tips For Scripting Promotional Videos That Convert
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Building a Community Online
