June 09, 2025 The importance of B Corp certification BY Kimberly Jones Butler/Till was introduced to the idea of becoming a B Corp in 2015 when we acquired a small marketing consultancy that did a lot of work in the energy space. Being a B Corp was really important to those employees, and with just a … Continue reading The importance of B Corp certification
Category Archives: Corporate Challenges
It’s time to ditch the traditional offsite. Here are 4 ways to rethink your next corporate retreat
April 28, 2025 It’s time to ditch the traditional offsite. Here are 4 ways to rethink your next corporate retreat BY Tony Martignetti We’ve all been there: the windowless conference room, the stale coffee, the flip charts, the obligatory icebreaker, followed by hours of sticky notes and talk of disruption that feels, ironically, deeply uninspired. This … Continue reading It’s time to ditch the traditional offsite. Here are 4 ways to rethink your next corporate retreat
Bluecore moves into experimentation
Experimentation Hub from Bluecore is aimed at providing insights into which digital strategies are working — and which aren’t. Kim Davis on October 4, 2024 Bluecore, the retail and D2C omnichannel personalization platform, is adding experimentation to its suite of products. Bluecore’s new Experimentation Hub will enable the testing of campaigns against specific audiences … Continue reading Bluecore moves into experimentation
Why Progressive is doubling down on Dr. Rick for the summer
July 18, 2024 Why Progressive is doubling down on Dr. Rick for the summer Dr. Rick is back to help young adults avoid becoming their parents. BY Jeff Beer Summer is the season of small talk. All the BBQs, family reunions, and traveling to new places. More than any other season, it’s a time of year … Continue reading Why Progressive is doubling down on Dr. Rick for the summer
The biggest challenges facing OpenAI’s Mira Murati, the newly minted most powerful woman in tech
By AJ Hess November 18, 2023 Mira Murati, interim CEO of OpenAI just landed one of the biggest jobs in tech. Whether its a good job remains to be seen. On Friday, OpenAI announced that Sam Altman had been removed from his position as CEO and would be leaving the company’s board of directors. … Continue reading The biggest challenges facing OpenAI’s Mira Murati, the newly minted most powerful woman in tech
12 CEOs predict their biggest challenges in 2023
By Pavithra Mohan December 23, 2022 Many company leaders are breathing a sigh of relief as 2022 wraps up and they settle in for a much-needed reprieve this holiday season, but it won’t last long. As founders and executives look toward next year, they’re likely thinking about the many intractable challenges they tackled over … Continue reading 12 CEOs predict their biggest challenges in 2023
Neutronian’s Process For Verifying Minority Ownership Companies Launches
Neutronian’s Process For Verifying Minority Ownership Companies Launches by Laurie Sullivan @lauriesullivan, October 4, 2022 Neutronian on Tuesday launched NQI Minority Ownership Verification, a standard approach to validating and scoring companies based on minority ownership. Undertone’s Uplift Collective is the first to allow independent verification of its network. It will allow media buyers to verify … Continue reading Neutronian’s Process For Verifying Minority Ownership Companies Launches
21 Inspiring Mission Statement Examples That Captivate Ideal Buyers (+ Template)
Alejandra Zilak August 6, 2021 Quick. What’s the first thing you think about when some of your favorite businesses come to mind? If you’re into places like Sprouts and Whole Foods, your first instinct may be to think about organic, fair trade products. If you’re a caffeine addict, you may immediately think of the comfort … Continue reading 21 Inspiring Mission Statement Examples That Captivate Ideal Buyers (+ Template)
Headless SEO and What it Means to Your Business
Michel Fortin July 20, 2021 Table of contents The Pros and Cons of Content Management Where CMSes Can Become Counterproductive Going From Bloated to Boring Decoupling: The Evolution of The CMS What is a Headless CMS? Does a Headless CMS Affect Rankings? Other Javascript SEO Considerations So Then, What is Headless SEO? Don’t Lose Your … Continue reading Headless SEO and What it Means to Your Business
Are You Prepared For Future Changes? Here Are Executive Recruiters Top Tips
Bob Van Rossum July 5, 2021 With COVID-19 slowly fading away, executive recruiters are seeing the full impact the shutdowns have placed on the way business gets done. Consumers are increasingly spending more, marketers are seeing more traffic, and businesses have the opportunity to grow even quicker than before. That being said, now is the … Continue reading Are You Prepared For Future Changes? Here Are Executive Recruiters Top Tips