August 23, 2024 Why leaders shouldn’t focus on creating a corporate culture—and what they should build instead An emotional intelligence expert explains how building a sense of community can help companies increase employee engagement, boost worker mental health, and more. BY Harvey Deutschendorf Leaders often preach about the importance of building a healthy company culture. Understandably, … Continue reading Why leaders shouldn’t focus on creating a corporate culture—and what they should build instead
Category Archives: Corporate Identity
How the new Smucker’s logo reflects its corporate identity
By Mark Smucker December 07, 2022 I want to tell you about one of my favorite parts of the day. It’s late. The house is quiet, and I walk up to bed. As I lie there, I inevitably think of . . . something. It’s a cliché, the worries that keep us up at … Continue reading How the new Smucker’s logo reflects its corporate identity