Andrew HutchisonJanuary 24, 2015 In an ideal world, everyone would love their job. You’d wake up, rub the sleep from your eyes, and you’d take in the light of the new day with optimism in your head and excitement in your heart. You’d feel inspired, energized, keen to see what challenges await. You wouldn’t be … Continue reading The Importance Of Employee Advocacy In The Social Media Era
Ruxandra MindrutaJanuary 19, 2015 Every day, customers turn to social media to post about brand recommendations, tap into the latest product research and make complaints when they’re unsatisfied and in need of quick assistance. At virtually every point in their experience with your business, customers become more informed by what is being shared online without … Continue reading Five Ways Social Media Can Add Value To Retail Brands
Jay GronlundJanuary 16, 2015 The growing demand for greater corporate transparency, especially among Millennials, should not be news to anyone. Trust in business has reached new lows, as reported by the latest 2014 Edelman Trust Barometer (e.g. only 50% of Americans trust financial service companies), and insufficient transparency has been one of the key reasons. … Continue reading Why Transparency is Essential for Building Corporate Brand Trust
