Elliot Begoun — February 6, 2020 Canva.com I write around this subject a lot but never hit it straight on. I call out the importance of building a growth hypothesis, driving discovery, channel strategy, and more. All share a common denominator, and that is cash. Too many early-stage natural product brands are capital inefficient. That … Continue reading You Must Be Capital Efficient
John Lincoln — February 4, 2020 That old saying, it takes money to make money persists because it’s true. For business owners, cost centers have long been a necessary evil that comes with the territory. Expenses run the gamut from rent and inventory to web hosting fees, marketing automation tools, employee benefits, and maintenance costs. … Continue reading A Simple Strategy For Turning Costs Into Profit
The purpose of tech is to advance the human experience, not the other way around, says Katrina Taylor, head of user experience and product design for fashion rental site Armoire. Amy Gesenhues on November 8, 2019 When building a fashion site designed to recommend personalized styles for customers, Armoire knew it had to deliver a … Continue reading How to avoid the creep-factor when building digital experiences powered by machine learning
Caleb Malik — July 9, 2019 — July 9, 2019 CPC, CPM (cost per 1000 impressions), CPA, cost … so many monetary metrics to track and optimize. How do we lower the cost on these crazy acronyms? Simple: lower the budget. Done, right? Well, it’s not quite that simple, because the goal is to maintain … Continue reading How to Reduce Costs of My Paid Search Campaigns
Karl Sakas — June 3, 2019 Follow @KarlSakas — June 3, 2019 See how to be strategic about cost-cutting, before it’s too late. Worried your agency’s revenue might look a little shaky? I strongly recommend you pause now to define your agency’s three unique “cost-cutting tiers.” Why? You’ll be really glad you did if you … Continue reading Need to Cut Expenses? Pre-Define Your Agency’s 3 Unique Cost-Cutting Tiers.
Jon Zacharias — April 22, 2019 — April 22, 2019 It’s critical a business finds ways not just to profit but to save. While increasing sales is a way to make your business profitable, the results are not always in your control. For this reason, you must come up with a saving plan, as you … Continue reading 5 Tips for Business Owners to Save Money
Choncé Maddox — December 12, 2018 — December 12, 2018 stevepb / Pixabay I just finished reading Profit First which is a must read for business owners whether you’re new to entrepreneurship or have been going steady for some time. Profit First teaches you how to turn your business from a cash eating monster to … Continue reading 3 Business Expenses You Could Be Overpaying For
Peter Daisyme — March 17, 2018 — March 17, 2018 NikolayFrolochkin / Pixabay There are two main variables that will determine the profitability of your business: the revenue you have going in and the expenses you have going out. If you can retain control of these two variables, your business can continue operating successfully. Unfortunately, … Continue reading 12 Major Business Expenses (and How to Reduce Them)
Renzo Costarella — January 18, 2018 — January 18, 2018 As a small business owner you need to be extremely frugal over how you manage your funds. Lack of or misuse of capital is one of the main reasons why companies fail today. That said, priority number one should be to save money. While some … Continue reading 7 Creative Ways For Your Small Business to Save Money
Amanda Abella — January 9, 2018 — January 9, 2018 FotografieLink / Pixabay Creating a profitable business is a delicate balance of making the right investments, sales and reducing business expenses. It’s a balance that takes time to figure out and requires a lot of patience on the part of the business owner. I personally … Continue reading 5 Ways to Reduce Business Expenses in 2018
