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Category Archives: CTV Advertisement

Experian Analyzes CTV Trends, Supports IPv6 IP Signals, UID2 Targeting

Experian Analyzes CTV Trends, Supports IPv6 IP Signals, UID2 Targeting by Laurie Sullivan , Staff Writer @lauriesullivan, October 23, 2024 Connected television (CTV) will become the top channel to reach consumers this holiday season, according to a forecast from a recent report, which appears to be based on numbers that suggest the media continues steady growth. … Continue reading Experian Analyzes CTV Trends, Supports IPv6 IP Signals, UID2 Targeting

CTV: Quantifying Non-Performance In Performance Media

CTV: Quantifying Non-Performance In Performance Media by Laurie Sullivan , Staff Writer @lauriesullivan, August 19, 2024 Connected television (CTV) took on a vibe of performance media as it matured, with more ad dollars flowing into the channel despite slowing growth in the years to come. U.S. brands are forecast to spend more than $28 billion in 2024, … Continue reading CTV: Quantifying Non-Performance In Performance Media

Microsoft adds video and CTV ads (including Netflix inventory) to Advertising Editor

Company will start supporting video and connected TV ads in its Advertising Editor, including Netflix inventory across 10 countries. Anu Adegbola on June 4, 2024   Microsoft is expanding its advertising toolkit, now supporting Video and Connected TV (CTV) ads in its Advertising Editor. They are also including Netflix in its CTV network across 10 … Continue reading Microsoft adds video and CTV ads (including Netflix inventory) to Advertising Editor

3 reasons why digital video and CTV are booming in 2024

Here’s the data and developments fueling advertisers’ growing interest in CTV and digital video. Chris Wood on May 16, 2024    Video ad spend is expected to rise 16% year-over-year in 2024. Brands are interested because of the deep penetration that CTV and digital video have with U.S. households. Streaming services and other publishers are … Continue reading 3 reasons why digital video and CTV are booming in 2024

CTV ad spend hits record-breaking $1 billion in June

Ad intelligence provider Vivvix (formerly Kantar) forecasts continued growth in CTV and other digital platforms like YouTube. Nicola Agius on August 22, 2023 Connected TV (CTV) advertising broke records after ad spend reached $ 1 billion in June, according to a report by ad-research company Vivvix, formerly known as Kantar. Growth categories included household supplies … Continue reading CTV ad spend hits record-breaking $1 billion in June

tvScientific Bows Cost-Per-Outcome CTV Ad Buying

tvScientific Bows Cost-Per-Outcome CTV Ad Buying by Karlene Lukovitz  @KLmarketdaily, August 18, 2023 Connected TV performance advertising platform tvScientific is now offering programmatic ad campaign buys on a cost-per-outcome (CPO) basis.  The option allows advertisers to pay based on achievement of predetermined, specific outcomes such as sales, return on ad spend/ROAS, post-campaign traffic and cost … Continue reading tvScientific Bows Cost-Per-Outcome CTV Ad Buying