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Category Archives: CTV Advertisement

Instreamatic Intros Contextual CTV Ads Platform For Audio

Instreamatic Intros Contextual CTV Ads Platform For Audio by Karlene Lukovitz  @KLmarketdaily, August 11, 2023 Instreamatic, which offers AI-powered voice and audio marketing solutions, is launching a Contextual CTV Ads platform. The platform combines the company’s audio marketing technology and generative voice AI to allow brands to take audio from a single ad and automatically … Continue reading Instreamatic Intros Contextual CTV Ads Platform For Audio

GroupM, IRIS.TV Partner To Target CTV, Online Video Ads

GroupM, IRIS.TV Partner To Target CTV, Online Video Ads by Karlene Lukovitz  @KLmarketdaily, August 3, 2023 GroupM, WPP’s media buying unit, and content data platform IRIS.TV have partnered to use the IRIS_ID as the primary method for accessing video-level data enriched by contextual and brand-suitability data partners. The IRIS_ID is a universal content identifier that … Continue reading GroupM, IRIS.TV Partner To Target CTV, Online Video Ads

CTV Drove 50% Of Global Ad Impressions For Retailers In 2022

CTV Drove 50% Of Global Ad Impressions For Retailers In 2022 by Karlene Lukovitz  @KLmarketdaily, July 6, 2023 Connected TV solidified its dominance of advertising video impressions among retail advertisers globally in 2022, generating 50% of these impressions, according to Innovid’s latest report on retail advertising trends.  That was virtually flat with 2021’s 52%, and … Continue reading CTV Drove 50% Of Global Ad Impressions For Retailers In 2022

CTV Now Generates Over Half Of Global Video Ad Impressions, Dynamic Ads Outperform

CTV Now Generates Over Half Of Global Video Ad Impressions, Dynamic Ads Outperform by Karlene Lukovitz  @KLmarketdaily, May 11, 2023 Connected TV (CTV) now accounts for more than half (51%) of global video impressions — up 10.9% compared to CTV’s 2021 share, according to Innovid’s latest benchmarks report. CTV accounted for just 31% of total … Continue reading CTV Now Generates Over Half Of Global Video Ad Impressions, Dynamic Ads Outperform

DTC marketers planning to up CTV/OTT spend this year

Over two-thirds of DTC marketers use CTV/OTT, and 57% plan to up their spend in 2023. Chris Wood on April 12, 2023 Direct-to-consumer (DTC) marketers are flooding into connected TV (CTV) and over-the-top (OTT) digital TV advertising, according to a new survey from digital performance media company Digital Remedy and research firm Dynata. Over two-thirds … Continue reading DTC marketers planning to up CTV/OTT spend this year