Defend Against Consumer Tradedown: It’s Your Brand Versus… Itself by Hunter Thurman , October 3, 2022 As product marketers face inflationary pressures, many wonder, at what point will people switch from premium to store brands? But neuroscience reveals this fallacy. Consumer data shows that even in lower-income households, pricing considerations do not solely underlie shopper … Continue reading Defend Against Consumer Tradedown: It’s Your Brand Versus… Itself
Category Archives: Customer Advocates
Happy Customers Make The Best Brand Advocates
Mark Armstrong July 28, 2021 Who are these people called influencers, and why do we put them up on pedestals? A lot of them are celebrities with huge followings on social platforms like Instagram. B2C brands (businesses that market directly to consumers) partner with these influencers. Brands pay them to mention and endorse their products … Continue reading Happy Customers Make The Best Brand Advocates
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