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Category Archives: Customer Attraction

Attracting the Right People is More Important Than Your Website Features if You Want Things Shared

by Graham Jones July 29, 2016 Follow @grahamjonesJuly 29, 2016 Obviously, you want people to share as much of your website as possible. After all, sharing leads to greater visibility, increased traffic and, as a result, more business. Sharing also helps you gain greater search engine benefits, assisting in your ranking; the more people who … Continue reading Attracting the Right People is More Important Than Your Website Features if You Want Things Shared

How to Appeal to a Buyer’s Mentality Without Being a “Discount Brand”

by Madeline Boehmer May 31, 2016 Follow @madelineboehmerMay 31, 2016 We are all attracted to discounts, no matter how large or small. It’s always better to save a few bucks than to pay full price. While consumers love discounts, the topic has caused quite the stir within the retail industry around the idea of whether … Continue reading How to Appeal to a Buyer’s Mentality Without Being a “Discount Brand”

How to Find Your Customer Lifetime Value to Customer Acquisition Cost Ratio (LTV:CAC)

by Dustin Hall January 22, 2016 Follow @MrDustinHallJanuary 22, 2016 Do you know the value of your customers? More specifically, do you know the value of your customers throughout their lifetime with you as it compares to what you spent to gain those customers? I know, I know…we should all place the highest value on … Continue reading How to Find Your Customer Lifetime Value to Customer Acquisition Cost Ratio (LTV:CAC)

5 Things You Can Do To Instantly Increase Your Likability

by Jeff Charles January 21, 2016 Follow @ArtisanOwlJanuary 21, 2016 Consumers buy from people they know, like, and trust. It’s a common saying in the sales world. Even if you’ve never heard this saying, you still know it’s true. It’s especially relevant in the world of entrepreneurial sales. Here’s the bottom line: if you want … Continue reading 5 Things You Can Do To Instantly Increase Your Likability