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Integrated customer data is a competitive edge. Find out how to craft use cases that turn disconnected insights into real results. Ana Mourão on March 14, 2025 As a marketer, you are uniquely positioned to create compelling use cases for dismantling customer data silos. Your deep understanding of customer behavior, cross-functional perspective and ability … Continue reading How to build use cases to break down customer data silos
With the consolidation of leading independent CDPs, the industry is at a turning point. Here’s what brands need to know. Craig Schinn on February 28, 2025 I didn’t make a year-end CDP prediction for 2025 last year, but if I had, consolidation among independent CDPs would have been my top call. With hindsight, I … Continue reading Why independent CDPs are disappearing (and what comes next)
Is this officially a wave of consolidation crashing over the CDP space? It certainly looks that way. Mike Pastore on January 16, 2025 For the third time in six weeks, M&A activity made a visit to the customer data platform (CDP) market on Thursday, when Rokt acquired mParticle. Rokt, which uses AI and machine … Continue reading CDP consolidation continues, as Rokt scoops up mParticle
A successful CDP deployment improves business outcomes. These five principles will help you get there. Mike Pastore on January 10, 2025 Setting proper expectations is an important part of any technology deployment. Customer data platforms (CDPs) are no exception. At the fall MarTech Conference, Kristina Kalpokaite, head of strategy for technology and data at … Continue reading 5 principles for a smoother, more successful CDP deployment
There are things that go wrong with any big project and there are things that go wrong with CDPs. Let’s plan to avoid those pitfalls. Greg Krehbiel on December 19, 2024 It’s common for companies to invest in a new technology and then, a year later, wonder why they’re not getting anything out of … Continue reading The hidden reasons your CDP project is failing
Sure, your CDP can sit at the center of your martech stack and be a centralized hub for data and reporting. But it can also do so much more. Greg Krehbiel on October 29, 2024 Customer data platforms (CDPs) are a versatile tool in the martech stack. Whether you’re looking for a solution to … Continue reading 12 ways to use a customer data platform
B2B marketing is at the center of product announcements at Oracle CloudWorld, especially focused on Oracle Unity CDP. Kim Davis on September 12, 2024 Oracle is announcing several enhancements to Oracle Unity CDP, a key part of the Oracle Fusion Cloud CX suite of applications. It also announced moves to make B2B buying easier … Continue reading Oracle enhances its Unity CDP offering
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: CDPs and metrics for powering customer engagement. MarTechBot on August 12, 2024 Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from … Continue reading CDP and customer experience: Best of the MarTechBot
Big changes are afoot in the martech space under the broad term ‘composability.’ One of the first categories to be impacted is the CDP. Kim Davis on August 7, 2024 The growing use of cloud data warehouses will challenge how we think about martech stacks. It might even lead to an unbundling of applications … Continue reading What the composability revolution means for CDPs
Uncover the hype and reality of AI in customer data platforms and why a broader AI framework is essential for maximizing its benefits. Zack Wenthe on July 16, 2024 AI dominates trade shows, boardrooms and sales conversations. It’s mentioned at nearly every event or webinar. With the potential of generative AI anbd other advanced … Continue reading Navigating AI’s place in the CDP landscape
